Verner Panton’s Panthella lamp, launched in 1971 and went on to become a design classic and is now being relaunched in a smaller version as the Panthella Mini. To help launch the new product and promote Panton’s iconic product, Frame. was commissioned by Louis Poulsen to create a spot for a lamp, and they nailed it. Frame not only captures the essence of the lamp design, they have created a look that mirrors the materials Panton used to create the original in this fun animated spot.

The legendary Danish designer Verner Panton is known for his use of powerful colors, organic shapes, and unconventional materials – designing everything from furniture to full art installations that looked, and probably felt, like an acid trip. Unsurprising, when you think that he completed a lot of his work in the 60’s.

As a starting point, we investigated Panton’s aesthetic universe and commenced designing a tour de force of lamps, eye-popping colors, and abstract shapes, inspired by the man himself. We were also encouraged by Louis Poulsen to give it our own personal touch so we had the freedom to interpret the unique style of Verner Panton with a unique twist and establish a lighter, more contemporary tone.

In the end, it was all about creating something warm, happy, alive, intelligent and playful – just like Panton himself. To create a setting for the lamps to shine (no pun intended) and allow the focus to remain on these beautifully designed objects.

Frame