As a designer that wears glasses I have always liked the idea of being able to switch my frames out depending on my mood. I have never understood why manufacturers and designers of frames have never done a modular design that allows you to quickly and easily update your frames. Actually I do get it, frames are expensive and they’d prefer you to spend loads of money on multiple pairs. That doesn’t mean I have to like the idea, or the business model.
Frameri is a start up that launched on indigogo earlier this week that plans to stand the whole glasses industry on it’s head. Their concept is simple, one set of lenses, many frames, loads of looks. They havecreated he world’s first interchangeable prescription frame and lens system. Based on the video below it looks like they have a winning idea, and one that could be just as lucrative as the current eyeglasses world. Frameri knows all too well how limiting one single pair of glasses can be to an ever evolving wardrobe, so they decided to give us options. The frames are hand made in Italy from Zyl acetates, and will be offered in a variety of colors, styles and patterns. In just 3 days, they have raised just under $18,000 of their $30,000 goal. Based on that I think Frameri is going to be a success.