FutureLAB at the Bezalel Academy of Art and Design

FutureLAB Interactive Car Windows for GM.

Just in case you missed it, earlier this week all the major news networks announced how GM is back on top as the number 1 automobile manufacturer in the world. Ford is making huge gains, and both companies are being heralded for design innovation and product quality. Hopefully Detroit will do something about the plethora of over sized trucks and SUV’s that clog American roads, by making smaller more stylish cars that appeal to the masses the way the previously mentioned did over the last 20 years. I mean seriously, do you really need a Ford F-250 with a Triton V-10 engine if you don’t work on a farm or haul something daily? Anyway, I digress…

Recently GM, in challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids. “Windows of Opportunity” project is designed to take advantage emerging technologies, and convert the rear windows of a car into an interactive playground for kids. The students from  FutureLAB worked directly with General Motors Human-Machine Interface Group to explore the possibilities of the future. The result of their research and work is an entertainment center built around applications designed to deliver gaming, social networking, information, and creativity for kids.

It is this kind of exploration, and design development that will help propel GM, and other US car makers forward over the next few years. GM, and Ford having conquered the challenges of fit, finish, and style need something to set themselves apart from European, Japanese, and Korean brands in the future. This kind of technology might just do the trick.