In a world of skipping past commercials on TV and now on the web , agencies are having to get pretty clever to hold an audiences attention. Geico has launched a series of YouTube based ads that attempt to grab the audience attention and hold it by ending the spot right away. The “Unskippable” spots end with the actors freezing, and the action continuing on around them. Pretty fun stuff and definitely engaging enough to keep you watching to see what will happen.