When it comes to advertising toilet paper, there are usually two approaches. Humorous, or a performance demonstration showing how product A is stronger and more absorbent than product B. In an attempt to break that mold Ignyte from Munich Germany with VTC have created a beautiful 3D animation set to a cover of the Pixies “Where is my Mind” by Sunday Girl. The 60 second spot reveals white on white layers of folding paper that moves in time to the music with mesmerizing effect.
The only let down is the VO at the end which seems to kill the effect. I don’t speak German, and there was no subtitle option for the clip on YouTube. I don’t think that it is much of a stretch to assume that the VO is a marketing message for the product, and one that is needed to convey what the product is, although it is fairly evident in the last 7 seconds of the spot. Frankly, i think they could have run this without the VO and just the Level logo at the end with equal impact.
Talk about a great look. This 13 minute film from jonas odell has it. There is really solid blend of 2D, and 3D animation with live action footage, animated stills, and graphics. The film is in Swedish, but it is subtitled so you can follow along with the story. I have to say I ended up watching it a couple of times, and I found myself pausing the second time around to actually read the subtitles. On the first pass it was just to easy to get lost in the look of “Tussilago”. In the post before this I talked about the kind of crew you sometimes need to get a short film produced. The credit list to this is below the film, and it is a perfect example of how complex making even a short film can be.
Directed by Jonas Odell
Produced by Linda Hambäck & Niklas Adolfsson
Interviews by Richard Dinter
Director of Photography Per Helin
Music Martin Landquist
Sound design Fredrik Jonsäter
Production manager Malin Marmgren
Hair and make up Rebecka Rissanen
Animation Per Helin
Produced by Filmtecknarna F. Animation AB in coproduction with Film i Väst and Sveriges Television AB, with support from the Swedish Film Institute, Andra Lasmanis and Nordic Film and TV fund.
Having returned from my snow walk I thought I would thaw out while perusing some fine video work on Vimeo. While trolling through the people I follow I came across this fairly new upload from Peter Wollring. It showcases the manufacture of NOMOS watches in Glashütte, Germany with some great camera work, solid editing, and tight features on what makes NOMOS watches stand out.
“No Cardboard” from designer Philipp Kaefer is a deceptively simple illusion. I say that because the video shows how complex this piece of furniture is, and how truly deceptive it is. It looks like corrugated cardboard but it isn’t. It is aircraft grade aluminum that is bent, glued and formed to create a simple shape capable of supporting up to 881 pounds.