If you are a software or web developer you are probably familiar with Google’s “Agile” system of development. If you are in the creative department, you probably aren’t. Google has plans to change all of that with one of their latest ventures “Agile Creativity“, where they take the best Agile practices and apply them to agency workflows.
There are 7 tips and tools on the Agile Creativity homepage that you can apply to your creative process right now, and if you dive deeper into the site there are planning tools, a research library, facts, forums and testimonials that will help your creative team move at the pace of digital as well.
Some of this feels like common sense, some of it is a new approach to creative development. All of it is good to review even if you are using Agile practices in your creative firm right now.