If you haven’t seen the movie “Dunkirk” yet I highly recommend it. If you haven’t engaged with some of the marketing materials for it, I highly recommend that too. Especially the WebVR experience that was created to promote the film. the website is an immersive VR experience that requires two people to play. You can engage with someone you know, or join anyone from around the world. When you join, you become one of the allied soldiers at Dunkirk surrounded by the enemy. In order to survive, you have to work with the other player, just like you would have if you had been there in 1940. The site and VR components were created by Warner Brothers in conjunction with Google Zoo and the Chrome VR Teams to make this work. It’s a really great example of how Google VR and Immersive experiences can be used as a marketing and promotional vehicle. And not just for movies. I could see this being applied to so much more.
Since MTV and VH1 really don’t show music videos anymore, it’s nice to see bands breaking out of the music video mold and doing something new.
Recently OKFocus was asked to build an interactive music video site for “Not the Same”, by the band Tanlines. The site looks sort of like the Photoshop interface, with layers and a toolbar pallets that let move and resize band members plus choose from a selection of backgrounds that include still images, webcam feeds, and low res video animations. There is even a hook to Social image giant Instagram that allows you to load images tagged #notthesame. It’s a pretty fun site, and definitely a very cool way to do a music video.
Google has really been stepping up its game with their advertising in the last 6 months. Here we have another really well executed spot for “The Web is What You Make of It” campaign for Chrome. The spot is beautifully shot, skillfully edited fun to watch, and informative.
“Inspired by the real story of G. Rajendran, an artist from Tamil Nadu (Southern India) who used the web to bring the dying art of “Tanjore” paintings back to life and became a successful businessman in the process. The art is supposed to have originated in 1600 A.D and is an important part of the local social and cultural heritage.”
Andy Berndt and Bartle Bogle Hegarty have managed to create a wonderful little advertisement for Google Chrome, and all of the Google services that interact with it. In the commercial, they manage to strip away all of the dull technology, and replace it with an emotional and powerful story, that highlights the technology in an unobtrusive way. This isn’t always easy. There are a ton of ads out there that put the technology first and the human interaction second. By focusing on a father’s dreams of the future, capturing and sharing those moments with his new born daughter; Google, Andy Berndt and Bartle Bogle Hegarty bring it home without becoming to emotional or sappy. The tag line at the end of the piece, “The web is what You make of it.” ties the whole piece together and sells what the Google brand brings to you the individual.