I get the Think With Google email every week, and I have to admit I only open it on occasion. It’s filled with great insights but I just seem to miss opening some of them from time to time. I didn’t open the one on Machine Learning that arrived about a month ago and I wish I had. The email was part of a larger campaign that featured a spectacular animated piece by The Furrow and one of the best-executed microsites I’ve seen in a while by This is Grow. Below are the primary video and the making of which doesn’t go into a lot of detail but shows how something that looks so simple is actually quite complex. The links above take you to the microsite and to This is Grow’s home page.
Just in case you didn’t know it, 2020 has been a pretty trying year on so many levels. So much has happened in the last 12 months that it is easy to forget some of what we have all been through. Each year Google puts out their “Year in Search” video which curates visuals associated with the most dominant trend in search, and this year the trend was “why?”.
Google captures 2020 in 3 minutes and reminds all of us that there is a light at the end of the tunnel and that while this year has been rough, to say the least, there is a reason to keep going. Here’s to 2021 and a better year ahead.
I would rank the Nelson-Atkins Museum of Art as one of the top 10 in the United States, and I’m not just saying that because I work there. I’m saying it because it has such an amazing collection that is on par with other art museums like the Art Institute of Chicago, LACMA, Cleveland Museum of Art, San Fransisco Museum of Modern Art, and so many others.
With the Covid-19 pandemic in full swing right now, no one is going to any of the museums mentioned above. That doesn’t mean you can’t get your art on though. Thanks to Google Arts and Culture you can visit hundreds of art museums and in many cases take a virtual tour. I just did a walkthrough of the Uffizi in Florence Italy. And you dear reader can take that tour as well or visit the Nelson-Atkins Museum of Art to see why I say its one of the top ten in the country.
We might be staying home, and keeping our distance from others for the next few weeks, but that doesn’t mean you have to feel cooped up. While it’s not the same as actually being at your museum of choice, it’s a pretty good alternative.
If you haven’t seen the movie “Dunkirk” yet I highly recommend it. If you haven’t engaged with some of the marketing materials for it, I highly recommend that too. Especially the WebVR experience that was created to promote the film. the website is an immersive VR experience that requires two people to play. You can engage with someone you know, or join anyone from around the world. When you join, you become one of the allied soldiers at Dunkirk surrounded by the enemy. In order to survive, you have to work with the other player, just like you would have if you had been there in 1940. The site and VR components were created by Warner Brothers in conjunction with Google Zoo and the Chrome VR Teams to make this work. It’s a really great example of how Google VR and Immersive experiences can be used as a marketing and promotional vehicle. And not just for movies. I could see this being applied to so much more.