Graphic Design

The Adventures of Orange, an Aperol Apparition.

There are times when I see a piece of work that I wish I could see in context to the environment, and the video below is one of them. Every time I am at a sporting event and I see the wrap around animation that rolls on those LCD panels that ring the stadium, I’m curious about the pre-vis planning that goes into developing them. And in the case of the video for Aperol produced by Buck, I’m curious not only about how they planned it out, but how they executed it, and what it looked like at the Australian Open. Think about this, you have an animation that has to play in sequence as it wraps around the court, starting at one point, and ending at the same point. And it has an aspect ratio of something like 1500 to 1.

So how do you set that up? How do you plan for delivery to something like a Cayin digital signage system, get everything rendered correctly, and make sure playback is seamless? So many questions, so little time.

With all that said, the animated piece below from Buck is once again a great example of the quality of work these guys do. It captures the Aperol brand so well, plus the casual and somewhat elegant feeling of a tennis open so well. There is a really fresh feel about the look with a retro nod to the late 1970’s and early 1980’s stylistically. The warm color pallet enhances the fact that when this was released it was mid summer in Australia, where an Aperol spritzer would be quite refreshing on a warm summer afternoon. It makes me wish I had been there

It makes me wish I had been there. Not only to see the animation in context but to imbibe a bit as well.

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Uinta Golden Ale Packaging Celebrates Our National Parks.

Last year, the National Park Service celebrated 100 years of service, and to commemorate the anniversary Uinta Brewing is ready to release Golden Ale Park Series Beer. The rotating park series was brewed in celebration of the diverse landscapes across the United States and the over 84 million acres of natural beauty that our National Park system promotes and protects. The packaging is available with four different park-inspired packaging that reflects the style of travel posters designed during the height of the WPA era of the 1930’s. While the beer inside the can will remain the same, a refreshing golden ale with an ABV of 5.3% and notes of Wilamette hops and Crystal malts, the outer packaging will feature a rotating line-up of National Parks. right now there are just 4 parks represented, but hopefully they will release more over the next year. I love the design and illustration featured here. It’s a refreshing approach to a product area that can at times be predictable, even in the craft brewing segment.

can-line-up

“Many of the explorations that have inspired our beers have happened in and around National Parks and we’re excited to pay homage to that with this rotating series. We’re fortunate to have five National Parks within 5 hours of the brewery and hope that our Golden Ale encourages consumers to get out and explore those that surround them.”

Uinta’s Chief Executive Officer, Steve Mills

All 400 issues of Communication Arts in Digital Format.

caWell it’s about time. Communication Arts has finally released every issue, 400 in total, of their magazine in digital format. This is every issue dating all the way back to 1959 now available for download. They aren’t free. They are going for $9.99, but if you are looking for solid research materials and don’t want to have hundreds of hard copies lining your shelves, this is a good way to go. When I got the email about this, this morning I was hoping they might be offering a bundle deal. Something where you could get every issue for a fixed price, or buy a decade at a time for a fixed price, but apparently not. This means if you want them all it won’t be cheap. You’ll be spending $3996.00 for every issue from the current one all the way back to August of 1959. If you run a design library, or if you have a firm that can afford it this would be a valuable research tool for past styles, trends, advertising and communication history, and a barometer reading of the sociopolitical landscape from a design communications perspective.

When I got the email about this, this morning I was hoping they might be offering a bundle deal. Something where you could get every issue for a fixed price, or buy a decade at a time for a fixed price, but apparently not. This means if you want them all it won’t be cheap. You’ll be spending $3996.00 for every issue from the current one all the way back to August of 1959. If you run a design library, or if you have a firm that can afford it this would be a valuable research tool for past styles, trends, advertising and communication history, and a barometer reading of the sociopolitical landscape from a design communications perspective.

If you don’t want to drop any cash on these, you can still look through all the covers going back to 1959, and get a really nice overview of how design styles have changed over the last 58 years.

59-spread

 

69-spread

79-spread

89-spread

99-spread

09

17-spread

 

 

 

 

Graphic Design Today from Gestalten

coverHaving spent more than half of my life working in the graphic design and communications business I have seen many design trends come and go. One thing that is certain, is the state of graphic design is in constant flux. This is reflected in “Graphic Design Today” an in-depth survey on progressive contemporary graphic design from Gestalten. In recent years, graphic designs relationship with adjoining disciplines such as illustration, three-dimensional installation art, industrial design, interactive design, UI/UX design has pushed the further development of the discipline. And this in turn is  raising the bar for graphic designers.

 

This book from Gestalten examines and documents the current state of graphic design, identifying some of the most visionary young designers at the top of their game with examples of their progressive design aesthetics in the printed form. The book features a wide range of graphic design samples ranging from poster design, book, and magazine editorial design as well as typography. Most of the work is print oriented and shows a trend that I find interesting, a desconstructavist approach to visual design that blends elements of the 1980’s 90’s and early 2000’s into a unique style that intentionally manipulates and distorts traditional rules and ideas with a playful and experimental verve.

Graphic Design Today features  design trends from Switzerland, Germany and the Netherlands, France, Great Britain and the USA. Through abundant visuals and illuminating texts accompanying each featured project, and a foreword by François Rappo, renowned typographer, and teacher at ECAL Ecole cantonale d’art de Lausanne, this expansive volume provides an in-depth look at the state-of-the-art of contemporary graphic design and is going in my design library.

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The Road to Colorado

cub-lakeIn 48 hours I’ll be heading to Colorado for 5 days of hiking and taking photos in Rocky Mountain National Park. This is an annual trip, but this year is a bit special since we are celebrating the 100th anniversary of the National Park system in the United States. While noodling around on the internet over lunch I did a search on “National Park Posters” and found that the park service has a site dedicated to the posters that have been created for each of our National Parks so I decided to have a look. What I found is series of new posters that have been produced in the famous WPA style of the 1930’s and 40’s but with an updated look. The posters capture the spirit of the originals, and have a specific style guide that has obviously been applied to each, help to create a consistent look across the grouping. The look of the imagery varies slightly from poster to poster, with some that are obviously manipulated photos, or a digital painting that used a photo as a guide layer, but I have to say they are well done and work. The Park Service is selling the posters to help fund the National Park system and what you get for the money is a 13 by 19 inch poster printed on recycled paper that is signed, numbered, and dated. Below is a small sampling of the collection.

 

yosemite

yellowstone

olympic

kings-canyon

 

grand-canyon

grand-tetons

 

dunes

cub-lake

capital-reef

black-canyon

arches

acadia

cub-lake

A New Symbol For The South.

HatI’ve never lived in the South. I have cousins that live there and my brother moved to Alabama a few months back, and that is about as deep as my relationship to the southern United States gets. I know the south has a rich and diverse cultural heritage, and I know that the confederate flag is a symbol of controversy for many living there and not living there. It is a symbol that has long been divisive and polarizing, occasionally popping up in the news when there is a call to ban or abolish it from public use by a state or local government. So I can’t imagine the challenge of designing a new symbol for the south that would be inclusive, embrace the traditions and heritage of the region, and not spark arguments from those that believe the confederate flag is sacred.

Last year PRI and WNYC asked 70k ft to do just that, and they did. Below is the imagery that they created and some of the thinking that went into the redesign. The embedded links go to the South website and to the PRI site where the team discusses in detail the process, the thinking, and the reaction to the new symbol for the southern portion of the United States. It is an interesting read and listen if you have the time. I have mixed feelings about the end results. I like the new symbol better than the tired old confederate flag, but I’m not sure it will resonate with southerners. It’ll be interesting to see if this new symbol takes hold and develops traction in the future.

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Truck

Rosa Parks

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