I’m really loving the “Creativity Explained” series from Adobe these days. In their latest installment they teamed up with Portland based OddFellows and Pentagram partner, Eddie Opara to talk about color. The impact color has on design, and Opara’s view on how color influences graphic design outcomes. OddFelllows work is once again spot on and does a wonderful job of bringing Opara’s voice over to life.
“Multifaceted design-mind and Pentagram partner, Eddie Opara sheds light on color and helps demystify the rainbow.
Creativity, Explained is an animated series from Adobe that explores the fundamental principles of art and design. Part education, part inspiration, each segment is voiced by a luminary in the field and provides highly relevant advice for hobbyists and working creatives alike.
Our challenge was to create a consistent storytelling approach and wrap it in an aesthetic unique to each topic while feeling like part of a cohesive series. In this second segment “On Color,” we explored the emotional side of color along with its theory and application in design.” Chris Kelly – Oddfellows
When I started my career in design, everything was done by hand. It was essentially analog except for the individuals that were setting type on very rudimentary computers that were dedicated to doing that one thing – setting and outputting type that was specified by the designer and then pasted up to be photographed on a stat-camera.
In addition to that, I would also be asked to rub down “Letraset” type from large alphabet sheets, setting headlines or other display items by hand. It was slow, tedious, work that required concentration and patience. You learned a lot about typography because Letraset was expensive, you had limited character counts, and undo was removing anything you screwed up with masking tape and starting over. If you want to know more about all of this I recommend watching “Graphic Means“.
When Adobe first hit the graphic design world with Postscript fonts for use in programs like “Illustrator 88“, (yes, that’s the original name because it was introduced in 1988. The link takes you to a very informative video from 1988 if you want to engage in Throwback Thursday) it caused a seismic shift in the industry. Suddenly graphic designers not only had greater control over the creative process with access to hundreds of fonts and greater control over how it was laid out on the page. By the way, I’ve been using Adobe products since 1988 and much has changed since the dawn of the computer graphics revolution. One thing hasn’t though, and that would be creative inspiration, and creativity itself.
Recently Adobe has launched a new section of their Creative Cloud website that focuses specifically on that very topic – creativity. Creativity Explained is a new series to guide you through the basics of art and design with the first section focusing on what else, typography. There are six articles including an interview with German designer Eric Spikermann. (the guy speaking in the video above). Some of the articles are pretty fundamental but still worth reading and informative. It’ll be interesting to see where Adobe takes this site, and whether or not they introduce more advanced content and concepts moving forward.
In the late 1960s, Paul Rand created a Design Guide for IBM that guided a group of very talented graphic designers on the visual execution of posters and advertising graphics for the company. More often than not Rand is the name that is associated with all of the work, but in reality designers, Ken White, John Anderson, and Tom Bluhm, and photographer Rodger Ewy created a large volume of the visual design work for IBM.
A new book documenting the posters these designers created. “The IBM Poster Program: Visual Memoranda,” showcases some of the most iconic examples of mid-century corporate graphic design with a unique commentary on corporate communications of that period. It also shows how Thomas J. Watson Jr.’s mantra, “Good Design is Good Business” infiltrated every facet of the IBM organization and created a lasting influence on curated corporate design in the United States.
This just went on my reading list.
“In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries and producing some of the most advanced products on earth. IBM President Thomas J. Watson Jnr. sought to elevate the company’s image by hiring world-renowned design consultants, including Eliot Noyes and Paul Rand. As well as developing the iconic IBM logo and a corporate design guide, Rand also brought together a remarkable team of internal staff designers.
One of the designers he hand-picked was Ken White, who, along with John Anderson and Tom Bluhm, headed up the design team at the IBM Design Center in Boulder, Colorado. Together, they initiated a poster program as a platform for elevating internal communications and initiatives within the company. These posters were displayed in hallways, conference rooms, and cafeterias throughout IBM campuses, with subject matter including everything from encouraging equal opportunity policies to reminders on best security practices to promoting a family fun day. Designers often incorporated figurative typography, dry humor, visual puns, and photography to craft memorable and compelling messages. Many of the posters won Type Directors Club awards and a large number were ‘re-appropriated from walls by enthusiastic IBM employees.
While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed. The poster designs by White, Anderson, and Bluhm included in this book represent some of the most creative examples of mid-century corporate graphic design, while offering a unique commentary into corporate employee communications of the period. They also embody the full extent to which Thomas J. Watson Jr.’s mantra, “Good Design is Good Business” permeated every facet of the IBM organization, and created a lasting influence on curated corporate design in America.“
I’m going to date myself with this post. Back in the early 1980’s, probably 80 or 81 I was at a shopping mall and happened to be in some store that sold home furnishings like plates, containers, small appliances, glassware and such.
The reason I remember this so well is because at the time I was blown away by row after row of teal, baby blue, and cinnamon-colored plastic items that looked like a mash-up of 1930’s art deco, and mid-century modern. It was as though the designer of this particular line of products had been channeling 1930’s Raymond Lowe and 1950’s George Nelson, and filtering them through 30 to 40 years of separation.
It was as though a faded memory of what these periods were like, or a memory that somehow blurred the line between the two periods and imposed a kitschy rendition of what it must have been like to have been there a few decades back.
This was common in the early 1980s. Look back at TV graphics from this period and you’ll see the same 1950s aesthetic applied with loads of pink, black, and teal all run through a New Wave blender creating a unique look that lasted a few years. Maybe I’m feeling more aware of this because of the album covers of bands I listened to back then.
The reason I bring this up is that the video below brought all of this back to me this afternoon. The video itself is really well done, featuring some solid animation, great illustration qualities, and an electronic music soundtrack by Four Tet. The thing is though, it feels like a 2020 take on a 1980’s take of something from the 1950s. And there is nothing wrong with that. It just got me to thinking about all of the trends that get resurfaced, reworked, and filtered through decades of separation and made into something new.
The timing and transitions to the changes in the music are fantastic. The style of the illustration while reminiscent of something familiar to the late 1970s and early 1980s is original to Ben Radatz with an elegant look to them. The color pallet enhances the feeling of the 3 minute short and captures the city of Los Angeles. He even features Miss Donuts and Circus Liquor (an LA icon you should go if you are ever in the San Fernando Valley area)