After a succesful Kickstarter campaign last year, production on Graphic Means started and it looks like it is getting close to a release date. When it hopefully comes to a theater near me I’ll be going to see it. I want to see it for the history not the nostalgia, well maybe a bit of the nostalgia. The thing is, I did all the things shown in the trailer from paste up, to color stripping and I do not want to go back to it. Sorry folks, the computer changed everything and the way we design today is better. Yes graphic design is still a refined craft that takes a lot of skill and dedication. No design wasn’t better back then simply because it was analog. I hated making Chromalins, doing paste up, and cutting color separations by hand. Did it teach me a lot? Hell yes, there are things I learned 30 years ago that still apply to what I do today, but that doesn’t mean I want to go back to the olden pre-digital days.
The trailer looks good, and the history of how the graphic design business has evolved should be pretty interesting though. So yes, I’ll be sitting in the theater, reminiscing and hopefully learning about the history of my trade as well.
P.S. they have a cool Instagram feed as well.