Guggenhiem

BMW Guggenhiem LAB: A Mobile Laboratory, A Reinvestment in Urban Planning.

BMW has recently launched a new integrated campaign designed to promote innovation in urban planning. The concept isn’t new, but it is timely and simple making it an effective vehicle to promote the BMW brand world wide. This collaborative project launched in New York last month and will be traveling to 9 major cities world wide over the next two years.

Working in conjunction with the Guggenhiem in New York, The BMW Guggenheim Lab is a mobile travelling idea lab that looks at the challenges of cities and urban planning with a multiple disciplinary backgrounds, and it invites residents to participate both online and in person.

BMW posted its half year earnings at a record high for 2011, and the company has actually had its year ever financially. By taking some of these record profits and redirecting them back into a worthy public facing cause, BMW helps to soften the public opinion of theirĀ  brand, and strengthen their commitment to the environment and our increasingly crowded planet.

“The BMW Guggenheim Lab is a mobile laboratory traveling to nine major cities worldwide over six years. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the Lab addresses issues of contemporary urban life through programs and public discourse. Its goal is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for city life.”

Design Friday. YouTube Play, and the Guggenheim.

The last ten years have seen an amazing shift in the way individuals express their creativity and content. There has been a paradigm shift in visual culture and contemporary art practices world-wide, and YouTube has been quick to recognize this.

This year, YouTube, has teamed up with the Guggenheim in New York to create the first Biennial of Creative Video. “YouTube Play” has recognized the effect of technology, and more importantly the instant availability world-wide to display visual content to an enormous audience, through ever-expanding realm of digital media. YouTube has made it possible to reach the widest possible audience, and allowed those with little to no formal training to showcase work that is in many ways absolutely brilliant. The tools that are available to everyone today, make possible things that would have been out of reach to so many less than a decade ago. Sites like YouTube and Vimeo have invited every individual with access to the internet to participate in this paradigm shift and it has had a massive impact on how, and what we choose to watch.

On October 21st the top 25 videos of more than 23,000 that were submitted, were selected for the YouTube Play biennial at the Guggenheim. Selections were made from videos submitted from more than 90 countries, and were chosen by a jury of designers, artists, directors, editors, and curators. The complete set of the final 25 can be seen here.