Hamburg Germany

SoundMachines… Wow!

WOW! This is really pretty bad ass. Great design, innovative User Interface design, simple, effective, easy to use.

SoundMachines An instrument for performing electronic music is the brainchild of  Agency Vok Dams, in Hamburg for Volkswagen. Designed and developed by Yannick Labbé, Matt Karau
, and Andreas Schmelas, SoundMachines is a series of digital turntables that use light to translate concentric visual patterns into control signals for further processing in any music software.

If that last sentence makes you say “What?”, just watch the video.

The SoundMachines premiered on the Volkswagen New Beetle stand at the IAA motor show in late Summer 2011. In cooperation with the sounddesigner/producer Yannick Labbé of TRICKSKI fame, Vok Dams developed three unique discs, each controlling one track of an Ableton Live Set exclusively made for this specific event. The entire show was supported by a set of realtime generated visuals, running on a 80 foot wide LED wall.


Put the Hammer Down. Help Is On The Way.

Recently I purchased a new bed frame from DWR that arrived at my house flat packed and ready for assembly. Like most pieces of build it yourself furniture, the instructions left allot to be desired. I understand the need to reduce instructions to bare bones visuals that can be read by anyone, in any country speaking any language, but at the end of the day they kind of suck. That is why I love this series of print ads for IKEA from Grabarz & Partner, Hamburg, Germany.

IKEA instructions can be tasking at their best, and having assembled enough of the stuff over the years, these print ads ring true on so many levels. I have to admit I have never had left over parts, or furniture that didn’t end up looking like it was supposed to, but there were times that I sat and stared at the graphic scratching my head desperately trying to figure out what the hell I was supposed to do with part A, and Slot B. (Get your minds out of the gutter people.)

This series of ads brings a level of humor to the reality that not all IKEA projects are as simple as you would like them to be, and that IKEA now offers an assembly service so you don’t have to stress. All three images are wonderfully shot and illustrate the frustration that many people feel when trying to build IKEA furniture.

Agency: Grabarz & Partner, Hamburg, Germany
Creative Directors: Dirk Siebenhaar, Tom Hauser
Copywriter: Heiko Notter
Art director/Designer: Oliver Brkitsch
Photographer: Patrice Lange