Hand Drawn

Dog Vision. Psyop’s New Spot for Coke.

In a new spot for Coca-Cola, Psyop and Directors Todd Mueller and Kylie Matulick have created an animated spot with an old school cell animation look.

The spot looks att he world through the eyes of a dog and his bored owner as they stroll through a park on a spring day. The concept is really nice comparing what the dog sees to what the owner sees, taking a humorous approach for the entire piece.

Using Maya and Nuke to animate and composite the final rendering the short spot has a genuinely hand drawn feel to it that is reminiscent of classic animations from the 1960’s and 70’s. It is classic 2D animation but with a really nice sense of depth to it. I recommend watching this full screen on a nice HD monitor to get the full effect.

Throughout the spot the focus and story line shift between the dog and the mans perspective, with each view being slightly different stylistically between each other. To get this right the Psyop team used unique camera moves, and a differing look and sound of the action in the shot. Dog vision is brighter, whimsical and more fanciful showing how the dogs mind sees the world differently.

From a technical perspective the environments were built using digital matte paintings that were first rendered in Photoshop as layers. Those layers were  exported as individual files that were projected across 3D geometry, using both Maya and Nuke to build the depth of each scene. The hybrid look was used heavily to create the 2 and half D look that establishes the dogs point of view through out the spot. What the dog sees in his perspective needed to be built in 3D space including not only the environment, but all of the additional charecters and objects the dog encounters on his journey.

Lois van Baarle developed all of the character studies based on actual owners and their pets. working from dozens of sketches the character designs were handed off to Duncan Studio to take the final charecter designs from rough sketches to inked and cell painted frames.

In addition to the characters being hand-drawn, colors, shadows, and highlights were also added in the final hand-drawn animation phase. Animators at both Duncan Studios and Psyop added effects, color trails, smoke, dust, and more, all in the 2D environment.

Really nice work for Coke, Weiden + Kennedy from the folks at Psyop.

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Mill+ and Phillip Stein Watches.

The video below was produced by Mill+ for Phillip Stein watches and bracelets. Directed by Ivo Sousa and Kwok Fung Lam, this is a breath of fresh air that takes the overused “Sketch Book” metaphor in new a new direction. The look was created by drawing each sketch by hand on paper in order to keep the aesthetic of classic draughtsmanship. Each Sketch was scanned and animated to create a a time lapse of the finished hand drawn page. The drawings were animated using After Effects where typography, ink blots and other effects were added in. The finished result is a nice blend of 3D, and 2D animation, with hand drawn elements, and solid post work to tie it all together.

Design & Animation Studio: Mill+
Post-Production / VFX Company: The Mill
Executive Producer: Luke Colson
VFX Producer: Luiza Cruz-Flade, Niamh O’Donohoe
Animation Director: Ivo Suozo, Kwok Fung Lam
3D Artists: Anthony Fieldsend, Stephanie Dewhirst
2D Artists: Kwok Fung Lam, Ivo Sousa, Diogo Pinheiro
Design and Illustration Artists: Kwok Fung Lam, Ivo Sousa, Hilary Kennedy, Freya Barnsley, Rachel Bungey
Typography: Alexandra T. Pelham
Sound Design: Brains & Hunch

 

Studio AKA tells “The Story” for TSB.

One of the things that is great about advertisers taking to venues like YouTube is the long format commercial. The video below is a fantastic blend of 2D hand drawn animation, and 3D CGI, but more importantly it is a solid piece of storytelling. This is the kind of ad that simply won’t transfer well to television. You can’t compress it to a 15 or 30 second spot, and your TV audience isn’t going sit and watch a 2 minute 30 second commercial. Produced by studio AKA and directed by Marc Craste, this short spot is single-shot retelling of the origins of the UK’s TSB Bank. Yes a single animated shot that flows seamlessly, and enhances the message dissolving the advertising away into a feel good message.