Here is a little Friday afternoon time waster for you. A series of animated typographic treatments from Starov Evgeniy a student in St. Petersburg Russia. That’s right this is student work. This is a testament to how far we have come in the field of graphic design in the last 20 years. I couldn’t imagine creating 12 of these when I was in art school. It would have taken me an entire semester to illustrate and film a single one. Awesome work Starov.
Some of these I like better than others. I think Burger King should seriously consider going with the hand lettered logo created by Sara Marshall as part of her lettering project Brand by Hand. Other’s like the Coca-Cola logo just aren’t doing it for me. None the less it’s an interesting project, especially when you consider just how hot hand lettering is these days.
One of the the things I really love about these is the skill of execution. By that I mean it is solid hand lettering, that looks good. Not some sketchbooky I don’t give a rip about things like kerning, stuff which seams to have gained huge ground in the design community as of late. As someone that learned how to hand letter decades ago by hand painting store front sings, I have a solid appreciation for the skills it takes to letter like this.
The video below highlights the rich history of sign painting in Dublin. As a person that started his graphic design career doing hand lettering, this short film captures something I hold dear. The art of craft, the art of creating by hand. Watching the people in this film hand letter signage with brush and paint is truely wonderful. Listening to a son talk about his father, grandfather, and great grandfather all passing the craft forward to the next generation is simply fantastic.
I love hand lettering. I think it’s because I used to do it, and I know what goes into it. It is a skill and a craft that requires practice, patience, and true talent. Lost Type introduced “Dude” about 8 months back. The font is a reverse contrast, serif western font. It has loads of style. Designed by Dan Gneiding, Dude comes in 12 different serif styles, all of which were inspired by country music legends. The video below features painting and animation by Colt Bowden, using Dude be lettered by hand, the old fashioned way with a paintbrush.