Yesterday at this time most of the central midwest was in the midst of an epic snowstorm. I know in the area of Kansas City I live in we got at least 10 inches of snow which is a reminder that winter isn’t over for at least six more weeks. If it’s anything like last year, I bet we have snow late into March. With that said, the video below is a reminder that Spring and Summer are just around the corner, and soon we will all be talking about how hot it is.
Randy Halverson shot Huelux from April-November 2013 in South Dakota, Wyoming and Utah enduring many of the challenges you are faced with when shooting time-lapse footage, especially the weather. His goal was to capture the Milky way, and Aurora Borealis, but cloud cover and storms hampered his attempts. What he did get was some amazing footage of night time thunderstorms as well as the the stars and magnetic fields at play. For more info on the film, and the gear used go to his Facebook page here, or click through to Vimeo to see the full write up on his process and equipment. The 4K version which I highly recommend watching is available here.
Yesterday I did a short post on New Balance and the projection mapping they are doing for a new line of shoes they have coming out. In it I mentioned that the process in many ways had become much easier with advances in hardware and software over the last few years. With that said, I would also like to qualify that with “Projection mapping can be as complex as you need it to be.” Case in point, the new runway show for Ralph Lauren.
The Ralph Lauren image may be a brand that is more closely associated with the 29 vintage cars that Lauren has collected with passion, rather than with social networks, iPhone applications and cross-platform advertising campaigns but this project might change that perception though.
Watch this video and take note of the fact that there is a fairly large crew involved. They make extensive use of green screen, 3D modeling, light projection, geometry mapping and distortion, HD video, composting, audio design etc. I tried to find a video of the actual finished piece, but every version I found was pretty weak. When I find a decent one I’ll update this post with it. In the mean time, take a look at the making of video. It’s really quite impressive.
This video doesn’t exist
“We put our hearts and souls into this, this sensory experience — complete with sound and even a mist of fragrance — will not be staged only in London. One of the brand’s New York stores also will get a similar eye-popping show. ” Ralph Lauren