To promote their new fragrance, Hugo Boss has launched a new series of videos on YouTube called “HUGO Just Different”. This specific interactive experience is basically one film, with three variations. The film, entitled “KINO”, plays on the idea of seeing things differently, and lets users control the it via simple head movements which are picked up via their webcam.
Using the sites realtime head-tracking technology, each movement seamlessly integrates rich new layers of color or motion into the film. You can shift between the movie, story or theatrical versions of the black and white film at will.
It’s an interesting concept, and while it might not be the most direct way to promote a new product, it certainly is memorable which is a plus for the Hugo Boss brand.