Helvetica

The Helvetica Watch.

I know a lot of designers that hate Helvetica. I also know a lot of designers that love Helvetica, and respect it’s timeless qualities. I fall into the latter group. Watch maker Mondaine has introduced a new watch that champions the font, the designer. The video was produced by Frame Eleven and depicts the story how the world famous typography made its way to the wrist. This is a really nice blend of live footage, 2D and 3 D animation.

Oh and if anyone is interested, you can get me this watch for Christmas.

Creative Director: Marc Haas
Director / Art Director: Oliver Aemisegger
DOP: Silvio Gerber
Inhouse Producer: Livia Hächler
3D animation: Fabio Quaggiotto
Motion graphics / 2D animation: Oliver Aemisegger
Edit: Cyril Käppeli
Sounddesign: Cyril Käppeli

Advertisements

Required Reading. “Helvetica, Objectified, Urbanized: The Complete Interviews”

If you are a designer, there is a pretty solid chance you have seen at least one of Gary Hustwit’s documentaries, HelveticaObjectified and Urbanized. If you haven’t I highly recommend each of them. As with any film, hundreds of hours of footage is shot, but only 1 to 2 hours actually make it into the film. In the case of  Hustwits that means there are hundreds of hours of interview footage that was not seen. The educational value of this footage makes it a real gem, and Hustwit knows this. He has launched a Kickstarter campaign that has surpassed it’s goal in the first nine days it has been up. The project, to bring all of the interviews out as transcripts in a book. Based on who was in the films, count me in on the book.

helvbook

“The book will include in-depth discussions with designers and thinkers like Paola Antonelli, Alejandro Aravena, Chris Bangle, Michael Bierut, Ronan and Erwan Bouroullec, Neville Brody, Tim Brown, David Carson, Matthew Carter, Candy Chang, Yung Ho Chang, Noah Chasin, Wim Crouwel, Ellen Dunham-Jones, Tobias Frere-Jones, Experimental Jetset, Dan Formosa, Sir Norman Foster, Naoto Fukasawa, Jan Gehl, Jonathan Hoefler, Jonathan Ive, Hella Jongerius, Bruce Katz, David Kelley, Rem Koolhaas, Rahul Mehrotra, Bill Moggridge, Marc Newson, Oscar Niemeyer, Enrique Peñalosa, Michael C. Place, Rick Poynor, Dieter Rams, Karim Rashid, Alice Rawsthorn, Stefan Sagmeister, Paula Scher, Erik Spiekerman, Davin Stowell, Jane Fulton Suri, Massimo Vignelli, Rob Walker, Hermann Zapf, and many more… over 75 of the world’s most creative and innovative people.”

Butterfly Type.

I love this. Designer/ illustrator Guusan has created an entire series of new butterfly species based on typography. Using various letter forms arranged into specific patterns to create the wings and body of each butterfly, Guusan has built butterflies based on Bodoni, Helvetica, Futura, Trajan, Univers, Optima, and Garamond. The butterflies are based on real species, where Guusan mimics the bodies and wings of a number of Japanese butterflies.

b1

“I imagined different fonts as butterflies and then created a specimen book based on that.”

butterfly

The 100 Best Fonts of All Time, According to the Germans.

Ranking fonts is an obviously hard task to say the least. So how does one measure aesthetic quality, the benefit of the item, its value and so on?

Well, according to this particular German website, the judges ranked the fonts by their objective and various other weighted measurements:

* FontShop Sales Figures: 40%
* Historical Value/Meaning: 30%
* Aesthetic Qualities: 30%

It is also worth noting that this evaluation consisted exclusively of licensed or commercial fonts only. Free fonts or operating system fonts were not considered, nor were fonts integral to standard software (i.e. Arial, Verdana, etc.). Font variations, which over the centuries have been individually interpreted by various Foundries, were uniquely evaluated as a specific class and the best variant was entered into the main judging process.

While you might not agree with all the fonts on this list, I have to say that most of the ones listed here have had a serious impact on the graphic design industry from their point of release. I can see where the judges were coming from with this list, and I admit a big chunk of these fonts are permanently loaded on my computer.

Below is a preview of the top 33 fonts and beneath this image you can find the full list of the 100 best fonts.

Top 100 Best Fonts Of All Time

Below you will find the full list of the best 100 fonts along with the designer & the year in which they were designed.

1. Helvetica [1957 – Max Miedinger]

2. Garamond [1530 – Claude Garamond]

3. Frutiger [1977 – Adrian Frutiger]

4. Bodoni [1790 – Giambattista Bodoni]

5. Futura [1927 – Paul Renner]

6. Times [1931 – Stanley Morison]

7. Akzidenz Grotesk [1966 – G nter Gerhard Lange]

8. Officina [1990 – Erik Spiekermann]

9. Gill Sans [1930 – Eric Gill]

10. Univers [1954 – Adrian Frutiger]

11. Optima [1954 – Hermann Zapf]

12. Franklin Gothic [1903 – Morris Fuller Benton]

13. Bembo [1496 – Francesco Griffo]

14. Interstate [1993 – Tobias Frere-Jones]

15. Thesis [1994 – Lucas de Groot]

16. Rockwell [1934 – Frank H. Pierpont]

17. Walbaum [1800 – Justus Walbaum]

18. Meta [1991 – Erik Spiekermann]

19. Trinit [1982 – Bram De Does]

20. Din [1926 – Ludwig Goller]

21. Matrix [1986 – Zuzana Licko]

22. OCR [1965 – American Type Founders]

23. Avant Garde [1968 – Herb Lubalin]

24. Lucida [1985 – Chris Holmes / Charles Bigelow]

25. Sabon [1964 – Jan Tschichold]

26. Zapfino [1998 – Hermann Zapf]

27. Letter Gothic [1956 – Roger Roberson]

28. Stone [1987 – Summer Stone]

29. Arnhem [1998 – Fred Smeijers]

30. Minion [1990 – Robert Slimbach]

31. Myriad [1992 – Twombly & Slimbach]

32. Rotis [1988 – Olt Aicher]

33. Eurostile [1962 – Aldo Novarese]

34. Scala [1991 – Martin Majoor]

35. Syntax [1968 – Hans Eduard Meier]

36. Joanna [1930 – Eric Gill]

37. Fleishmann [1997 – Erhard Kaiser]

38. Palatino [1950 – Hermann Zapf]

39. Baskerville [1754 – John Baskerville]

40. Fedra [2002 – Peter Bil’ak]

41. Gotham [2000 – Tobias Frere-Jones]

42. Lexicon [1992 – Bram De Does]

43. Hands [1991 – Letterror]

44. Metro [1929 – W. A. Dwiggins]

45. Didot [1799 – Firmin Didot]

46. Formata [1984 – Bernd M llenst dt]

47. Caslon [1725 – William Caslon]

48. Cooper Black [1920 – Oswald B. Cooper]

49. Peignot [1937 – A. M. Cassandre]

50. Bell Gothic [1938 – Chauncey H. Griffith]

51. Antique Olive [1962 – Roger Excoffon]

52. Wilhelm Klngspor Gotisch [1926 – Rudolf Koch]

53. Info [1996 – Erik Spiekermann]

54. Dax [1995 – Hans Reichel]

55. Proforma [1988 – Petr van Blokland]

56. Today Sans [1988 – Volker K ster]

57. Prokyon [2002 – Erhard Kaiser]

58. Trade Gothic [1948 – Jackson Burke]

59. Swift [1987 – Gerald Unger]

60. Copperplate Gothic [1901 – Frederic W. Goudy]

61. Blur [1992 – Neville Brody]

62. Base [1995 – Zuzana Licko]

63. Bell Centennial [1978 – Matthew Carter]

64. News Gothic [1908 – Morris Fuller Benton]

65. Avenir [1988 – Adrian Frutiger]

66. Bernhard Modern [1937 – Lucian Bernhard]

67. Amplitude [2003 – Christian Schwartz]

68. Trixie [1991 – Erik van Blokland]

69. Quadraat [1992 – Fred Smeijers]

70. Neutraface [2002 – Christian Schwartz]

71. Nobel [1929 – Sjoerd de Roos]

72. Industria [1990 – Neville Brody]

73. Bickham Script [1997 – Richard Lipton]

74. Bank Gothic [1930 – Morris Fuller Benton]

75. Corporate ASE [1989 – Kurt Weidemann]

76. Fago [2000 – Ole Schafer]

77. Trajan [1989 – Carol Twombly]

78. Kabel [1927 – Rudolf Koch]

79. House Gothic 23 [1995 – Tal Leming]

80. Kosmik [1993 – Letterror]

81. Caecilia [1990 – Peter Matthias Noordzij]

82. Mrs Eaves [1996 – Zuzana Licko]

83. Corpid [1997 – Lucas de Groot]

84. Miller [1997 – Matthew Carter]

85. Souvenir [1914 – Morris Fuller Benton]

86. Instant Types [1992 – Just van Rossum]

87. Clarendon [1845 – Benjamin Fox]

88. Triplex [1989 – Zuzana Licko]

89. Benguiat [1989 – Ed Benguiat]

90. Zapf Renaissance [1984 – Hermann Zapf]

91. Filosofia [1996 – Zuzana Licko]

92. Chalet [1996 – House Industries]

93. Quay Sans [1990 – David Quay]

94. C zanne [1995 – Michael Want, James Grieshaber]

95. Reporter [1938 – Carlos Winkow]

96. Legacy [1992 – Ronald Arnholm]

97. Agenda [1993 – Greg Thompson]

98. Bello [2004 – Underware]

99. Dalliance [2000 – Frank Heine]

100. Mistral [1953 – Roger Excoffon]