I’m on a bit of a 2D/3D blended animation kick these days. Here is another piece that does it really well. So well in fact that is extremely hard to tell which is which. The spot below from HiFi 3D illustrates the masterful craftsmanship that goes into producing a high quality animated spot. If you click through to Vimeo you see the small army of people it took to produce this.

I love the fact that this doesn’t feel like an ad. Great visuals paired with a great story, worth watching.