When you are a global brand like Chanel, you can take chances with your marketing and advertising initiatives. Your brand is established and your history is in place so experimenting with different mediums or channels isn’t as risky.
Over the last 7 years director Cyrille Smaha has produced a series of stunning animations for Chanel in her signature style. The 27th episode landed on Vimeo about 4 days ago and it is once again an absolutely stunning piece of work.
Her unique blend of collage and motion graphics sets her work apart while lending a unique voice to the legacy of the French fashion house. If you have the time I highly recommend watching all of these starting with number one. Some of them are in French, but don’t let that bother you if you don’t speak the language. These are a visual treat and hearing them in French ads to the mystique in my opinion.
The video below is the unofficial history of the National Parks of the United States. It’s a lo-fi lesson in history with a bit of humor thrown in for good measure. Made by — Ryan Maxey: MaxeyFishAndSea.com there is a ton of historical footage, bad titles, 8 bit music, and one very important point. How much the arts had to do with the development, and survival of our National Park System.
The video below is a lesson in history and how fragile democracy can be. Alex Gendler and Anthony Hazard lesson were animated by Uncle Ginger for Ted ED, and as the video progresses creates some uncanny parallels to this election cycle in America. The video itself is wonderfully animated and illustrated. The look keeps the viewer engaged as the narrator explains how Hitler came to power in Germany, and the events following the end of the First World War that helped to propel his rise in power. It is a quick overview that manages to summarize the history into a quick and digestible lesson. I’ll let you draw your own conclusions about the parallels to this year’s elections and the candidates running.
Digitas LBi has put together an impressive and ambitious 2 minute animated short to help Cunard celebrate it’s 175th anniversary. The short is an animated timeline that highlights the milestones and accomplishments that Cunard has made in it’s 175 year history. Through out the piece, the styles of the illustrations change to reflect the era they are from. This coupled with a changing score, excellent sound design and fluid motion help to keep you engaged through the entire two minute online spot. The YouTube video also links back to the microsite that was built for Cunard’s special 175th anniversary cruises. At the microsite, there is an additional series of videos that highlight the anniversary, and Cunard achievements, and a section where you can book a cruise.