Hornet

Rice Krispies Dinosaurs.

If you ever wonder what it takes to get a TV commercial produced, take a look at the credit list below this Rice Krispies spot by Hornet. It’s insane. Actually it’s not. It’s simply proof that good work, sometimes takes more than a few, and collaboration and team work produce some killer results. Directed by Yves Geleyn, who helped to create “The Bear and the Hare” for John Lewis is at it again creating a light hearted, fun spot that features hand crafted and animated wooden puppets. The entire piece is narrated by a young boy who brings his imaginative story to life with the help of his small dinosaur friends.

Director: Yves Geleyn
Produced by: Hornet
Executive Producer: Jan Stebbins
Producer: Cathy Kwan
Live Action Puppet Shoot Producer: Joel Kretschman
Live Action Producer: Jennifer Pearlman
Editor: Anita Chao

PUPPET SHOOT
Produced by: Hornet
Director of Photography: Ivan Abel
Art Director: Elise Ferguson
Fabricators: Nathan Aquith, Erika Bettencourt, Hillary Barton, Eric Duke, Peter Erickson, Jon Hartman, Ben Kress, Tim McDonald
Puppeteers: Tyler Bunch, Billy Barkhurst, David Feldman, Steven Widerman
1st AC: Emilie Jackson
Motion Control Operator: Don Canfield
DIT: Roman France
Gaffer: Michael Yetter
Best Boy: Jarrod Kloiber
Key Grip: Casey Wooden
2nd Grip: Matt Cryan
VTR Operator: Jon Osterman
Script Supervisor: Stephanie Andreou
Production Assistants: Milton Katz, Stevie Weinstein-Foner
Intern: Jon Hartman

POST-PRODUCTION
Produced by: Hornet Inc
Storyboard Artist: Carlos Ancalmo
Background Design: Bryan Lashelle
Character Designers: Andres Guierrez Torres, Sylvain Marc
Animatic Animators: Michelle Higa, David Hill
Supervising Technical Director: Sang Jin Bae
Technical Director: Ylli Orana
Tracking, Lighting & Rendering: Richard Kim
Modeling & Texturing: Ylli Orana, Richard Kim
CG Animator: Sean Thorpe
Compositors: Lee Gingold, John Harrison

LIVE ACTION
Produced by: Hornet
Director of Photograpy: Russell Swanson
2nd AD: Brock Lee
AC: Dave Turner
Art Director: Scott Sicari
Food Stylist: Brian Croney
Wardrobe Stylist: Kristen Robertiello
Hair/Makeup: Jacob Geraghty
Asst Makeup: Chelsea Reiss
Prop Master: Michael Sicari
Prop Assistants: Nick Horton, James Quinn
Gaffer: Gary Haspel
Best Boy: Chris Bucior
Genny Driver: Bryan Rubin
Key Grip: Derek Murphy
Best Boy: Sal Carole
Production Supervisor: Marc Kelly
Production Manager: Jessica O’Brieni
DIT: Doug Anderson
Script Supervisor: Renee Van Dorn
VTR: Jon Charity
Truck Driver: Jason D’Aversa
Production Assistants: Dallas Dodge, Isiah Brightly, Jamie Pizarro, Radimeus Floresvence
Music: Huma-Huma Original Music & Sound
Sound Design: Chris Turner @ Jungle Studios

Monster in the Closet.

I’ve been on a kick posting about PSA’s as of late. I’m not going to give the plot away on this, or tell you what it’s for. I will say that it is going to make you think, and probably make you mad. Directed by Yves Geleyn for Hornet, the animation style is wonderful and inviting. It will draw you in and hook you, then leave you thinking about the outcome.

Hornet and Oscar.

With “Flat Design” being all the rage these days in UI design and graphics, it’s no shock that it is making it’s way back into the world of motion graphics and animation. The three animated shorts from Hornet below are for insurance company Oscar. These bright, light, and flat spots are charming and fun to watch. Like JC Penny’s recent animated TV spots, this flat graphical look is a breath of fresh air in a crowded marketplace.

“The Bear and the Hare”. John Lewis’ 2013 Holiday Spot

The video below is a great example of where big budgets, and enough time pay off. Costing 1.6 million, and taking more than 6 months to produce, this is the latest ad for John Lewis department stores int he UK. Produced by BlinkInk and Hornet, it combines traditional hand drawn cell animation with miniature sets. The spot features the return of Lily Allen covering Keane’s ‘Somewhere Only We Know’ and has that oh so special touchy feelie  component to it. I love the fact that they combined traditional cell based animation with the miniature sets. It really helps make the spot.