“The Bear and the Hare”. John Lewis’ 2013 Holiday Spot

The video below is a great example of where big budgets, and enough time pay off. Costing 1.6 million, and taking more than 6 months to produce, this is the latest ad for John Lewis department stores int he UK. Produced by BlinkInk and Hornet, it combines traditional hand drawn cell animation with miniature sets. The spot features the return of Lily Allen covering Keane’s ‘Somewhere Only We Know’ and has that oh so special touchy feelie  component to it. I love the fact that they combined traditional cell based animation with the miniature sets. It really helps make the spot.