Horse Racing

Rear Horse Power

With China rapidly becoming the worlds largest purchaser of automobiles, Porsche could have done a hard sell campaign to move their high end sports cars. Instead they drafted the services of Fred & Farid Shanghai to create a clever subtle message about the Porsche 911’s rear engine configuration.

The Rear Horsepower campaign featured classic paintings and photographs of Sulky racers with the horse behind the carriage. It’s a clever visual play, paired with a minimal amount of copy and the Porsche logo. The campaign was presented as 4 print ads that were paired to an outdoor campaign as well. Using horse imagery was a purposeful choice that Fred & Farid made to tie into 2014 being the Chinese Year of the Horse.

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“For The Love by Alfred Dunhill” a Film about Passion.

I’m not a horse guy. I don’t have anything against horses, or horse people, I’m just not a horse guy. In other words I don’t get all giddy when I see a horse. I know people who do, and horses are their thing, and that is OK. Now I am a clothes guy. I like the finer sartorial statements, and have no issue dressing up for a night out on the town. One thing some people might not be aware of is, the connection between equestrian sports, and fine clothing. Alfred Dunhill, has decided to change that.

About a month ago I saw a trailer for “For The Love by Alfred Dunhill”. It was an exquisitely shot black and white film with a 21 by 9 aspect ratio. It featured slow motion shots, solid editing, a great tease for the story, really nice cinematography, and it left me wanting more.

The film centers around Sam Waley-Cohen became the first amateur jockey in 30 years to win the Cheltenham Gold Cup.  Waley-Cohen did it in a record time. For Waley-Cohen horseracing is a hobby, a passion, that he does it in his spare time. The man isn’t paid to it. Waley-Cohen rides horses simply for the love of it. This film is the true story of when the Waley-Cohen became the champion.

Originally it looked like this 30 minute short would only be showing on BBC 4 in the UK, but thankfully the entire film was posted online. Below is the full 30 minute film courtesy of YouTube.  If you have some time give it a look.