You don’t have to have kids to appreciate the humor associated with this animated short from Studio Lovelock. “A is for Albert” is an animated alphabetical adventure about the highs and lows of parenting. Along with the short animated video, there is a corresponding website where each letter of the alphabet is broken out into its own animated section. Produced by Joe Lovelock this was a side project that took some time to complete while he was working on getting his studio off the ground. Built with simple shapes, a soft color pallet, and nice little soundtrack, the video is a breath of fresh air in a sea of negative soundbite, news blips, and uncertainty these days. Below the video is an excerpt from Lovelock on the project.
Like all side projects this has taken ten times as long as I thought it would, about three years to be more specific.
I put that down to the unforeseen issue of having to use all 26 letters in the alphabet, and secondly I’ve just been busy. It turns out the little man who inspired the whole thing is pretty demanding timewise, compounded by the fact that somehow that one little man became two. On top of that I’ve been trying to build a design agency (studiolovelock.com). It turns out that’s pretty time consuming too.
Truth be told I’m not entirely happy with it, but I’m proud of the fact that I’ve managed to finish it and can finally move on to something new. I’m also proud of the two little champions that inspired it. Their mum’s pretty awesome too.
I love this new spot from Ikea poking fun at all the Instagrammers obsessed with taking pictures of their food. The tag line at the end sums it up so well it’s not a competition, it’s a meal. When tied to the line Relax, they completely sell the concept behind IKEA kitchen design, and the companies approach to cooking and sharing a meal, sharing is about relaxed human interaction, not seeing how many people react to that photo of your meal out. Put down your phone and have a conversation people.
A couple weeks back a video dropped on Vimeo celebrating the 100th anniversary of Einsteins Theory of Relativity by Eoin Duffy. Which got me to thinking about an animated short he put out about a year ago. Yes if you had any doubts that Santa is real, or where your presents from Santa might come from, this short video puts those questions to rest. If you want to see the amazing little Einstein film, click the link above.
With IKEA opening in Kansas City later this week, the city is getting blanketed with catalogs. Practically everyone I know has received one in their mailbox in the last two weeks. With the iPhone 6 dropping in about two weeks IKEA has upstaged Apple with a pretty fun spoof on the classic Apple product ad with a new video “Experience the power of a bookbook™”, Created by BBH. This is so spot on to the Apple look and feel for branding and product promotion, and IKEA / BBH simply nail it with a good dose of humor thrown in.