iAds

How To Limit Ad Tracking on Your iPhone.

Something that iPhone users are probably unaware of is the fact that Apple tracks data your iPhone gathers as you go through your day. That data is given to advertisers who in turn use it to send targeted ads to your phone. The data gathered is not associated with your real person, but its still used. If you don’t like the idea of being tracked you can disable it.

Here’s how.

  1. First go to your settings.
  2. Then go to “General”
  3. In “General” scroll down to “About” and open it.
  4. Scroll all the way to the bottom and open “Advertising”
  5. Turn on “Limit Ad Tracking”
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The VW Park Assist iAd from Almap.

Demonstrating new technology for the automotive industry without an actual test drive can be challenging. The best advertising in the world can’t give the feeling of a hands on experience, and quite often car/tech advertising fails to translate into people at the dealership.

Almap BBDO from Brazil has managed to possibly bridge this gap with a clever little iPad application for the VW Tiguan. The application or iAd if you prefer was promoted through Auto Esporte magazine, and accurately demonstrates how the parking assist works with the car by allowing you to park the car between your fingers hands free.  I have no idea how successful this ad was at converting to actual sales or even test drives, but it is a nice example of how iAds are becoming more ubiquitous and accepted on iDevices.

 

MINI Maps for Facebook.

If you are my Facebook friend, follow me on Twitter or Instagram, you probably know that my MINI was in an accident this weekend when I was rear-ended by a truck on I-35. I am missing my MINI this morning, especially since my rental car is a Nissan Cube. Sorry it’s just not the same driving experience.Anyway, this morning I found a link to the new MINI driving game for Facebook in my inbox and decided to check it out.

Mini France has just launched a Social Networking / Google Maps mash-up “Advergame” called “Mini Maps“.The Facebook application was built using Flash, and basically allows you to customize your MINI, and then challenge friends anywhere in the world to race. Using Google Maps as your race track, the roads are actual satellite images of the city you choose for your backdrop. I loaded the app and took my MINI for a spin around Kansas City this morning.

The application which was developed by the guys at DDB Paris & Unit9 were able to add in a number of features to the game, like weather conditions, day and night scenarios, as well as the ability to unlock new cars and customize the car you are driving. The application is slow to load, and is finicky about the browser you use. But the application itself is pretty slick. This yet another great example where Facebook is blurring the line between advertising, entertainment, and social networking.

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iAds for Android.

I think this is rather ironic. 2359 Media created an HTML 5 based iAd for the HTC Desire S to run on the iPad. OK, why is this ironic? Because the HTC Desire S runs Android, Apple’s biggest mobile OS competitor.

The iAd itself is well done and quite engaging, with full interactivity and animations that take advantage of iOS’s gestures, but it’s still an iAd for iOS, advertising an Android device. This just cracks me up. The iAd, which launches from a banner ad has a clean look that even feels like the minimalist Apple aesthetic. Was the ad a success? Apparently so. 2359 Media says on their website that users spent up to 500% more time on the site exploring the features of the HTC phone thanks to the rich touch-based interactions, animations, videos, and slick images, compared to other non-rich media ads.

i3D Has Tons of Promise.

Yesterday MacRumors posted an article on Jeremie Francone and Laurence Nigay new iOS application i3D. The application essentially creates a 3D experience with out the need for special glasses by using the front facing camera on your iPad or iPhone to track the position and adjusting the application perspective in real time.The free application is available at the app store if you want to try it out yourself.

While the current version of the application needs some work, the potential here is huge. This is the kind of technology that could be a game changer for those of us in the content creation business. When I saw the video demo of the software running on an iPad, I was sold. I look at this and see a whole new world of content for games, books, education, iAds, and beyond.

Imagine doing something as simple as firing up an application like Zappos on your iPad, and being able to see the product in 3D space before you decide to purchase. That concept is so simple yet it takes decision-making to a whole new level. Think about playing a game on your iPad that feels even more immersive by adding that 3D feeling to the experience. A simple game like “Labyrinth 3D” would feel completely different and much more rich overall. I can see this technology being applied to architecture, medical, and engineering fields with stunning results. I can’t wait to see where these guys end up taking this in the future, and how many other developers jump on this to improve the end result.

iAd’s for Guinness.

I’m still not sure about the viability of iAds yet. In practice they sound great, but people are always resistant to more advertising, feeling that they are already being bombarded 24 hours a day with the stuff. Guinness however is leveraging iAds as part of a much larger multi-platform integrated campaign tilted “There’s More Life After Dark”.

The campaign is designed to inspire Guinness drinkers and night life seekers to take advantage of all things after dark and enjoy a night out on the town. The iAd is being introduced by a video directed by Tullo Marshall Warren, showing how to use the iAd application. (yes it feels more like an app than an ad which is the whole point)

The iAd starts with a narrator promising to show you where the most fun can be had after dark. The iAd  then splits into four sections pubs, gigs, comedy and sports, each encouraging users to find nearby events and venues using the iPhone’s location based services. The iAd even helps you overcome the problem of ordering a Guinness at a noisy venue. Using a volume dial in the iAd you can choose how many friends you need to buy a drink for, then you show the image to the bartender to place your order. “4 Guinness’ kind sir.” Frankly this might be the most useful part of the iAd.

The iAd campaign, designed by Tullo Marshall Warren  and built by the Apple iAd team.This is a pretty fun concept, with engaging interactivity, and it feels less like an ad and more like an application. As iAds continue to build momentum, it’ll be interesting to see how this new medium shakes out, and what other companies begin to do with them as well.

The Amnesty International iAd Gets it Right.

OK I should have included this with the last post.

TBWA, Berlin got it right. This series of Ads for Amnesty International, Does much the same thing as the Anti Fur ad for Datum, but if you watch the video below, you see one thing that makes this iAd work. There is a direct call to action after the third or fourth attempt to move to the next page. You get a pop-up with Amnesty’s logo and a link to the Amnesty International website, and there is a direct call to action about taking action against torture in prisons. Two ads will appear in the tablet-edition of “Die Welt” one of the leading German daily newspapers published by Axel Springer Verlag starting this month.

“The ads use the gesture technology of the iPad, they make it clear that daily human rights violations can’t be simply wiped away, “says Kurt Georg Dieckert, Executive Creative Director and Managing Director of TBWA\Berlin. “With one simple click users can directly support Amnesty International Germany.”

Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Creative Direction: Dirk Henkelmann, Philip Borchardt, Frederik Frede
Account Management: Maike Schröder, Christoph Erdmann
Design: Chehad Abdallah
Programming/Prototyp: Kay Siegert
Technical Concept/Direction: Torsten Bergler