Something that iPhone users are probably unaware of is the fact that Apple tracks data your iPhone gathers as you go through your day. That data is given to advertisers who in turn use it to send targeted ads to your phone. The data gathered is not associated with your real person, but its still used. If you don’t like the idea of being tracked you can disable it.
First go to your settings.
Then go to “General”
In “General” scroll down to “About” and open it.
Scroll all the way to the bottom and open “Advertising”
Demonstrating new technology for the automotive industry without an actual test drive can be challenging. The best advertising in the world can’t give the feeling of a hands on experience, and quite often car/tech advertising fails to translate into people at the dealership.
Almap BBDO from Brazil has managed to possibly bridge this gap with a clever little iPad application for the VW Tiguan. The application or iAd if you prefer was promoted through Auto Esporte magazine, and accurately demonstrates how the parking assist works with the car by allowing you to park the car between your fingers hands free. I have no idea how successful this ad was at converting to actual sales or even test drives, but it is a nice example of how iAds are becoming more ubiquitous and accepted on iDevices.
If you are my Facebook friend, follow me on Twitter or Instagram, you probably know that my MINI was in an accident this weekend when I was rear-ended by a truck on I-35. I am missing my MINI this morning, especially since my rental car is a Nissan Cube. Sorry it’s just not the same driving experience.Anyway, this morning I found a link to the new MINI driving game for Facebook in my inbox and decided to check it out.
Mini France has just launched a Social Networking / Google Maps mash-up “Advergame” called “Mini Maps“.The Facebook application was built using Flash, and basically allows you to customize your MINI, and then challenge friends anywhere in the world to race. Using Google Maps as your race track, the roads are actual satellite images of the city you choose for your backdrop. I loaded the app and took my MINI for a spin around Kansas City this morning.
The application which was developed by the guys at DDB Paris & Unit9 were able to add in a number of features to the game, like weather conditions, day and night scenarios, as well as the ability to unlock new cars and customize the car you are driving. The application is slow to load, and is finicky about the browser you use. But the application itself is pretty slick. This yet another great example where Facebook is blurring the line between advertising, entertainment, and social networking.
I think this is rather ironic. 2359 Media created an HTML 5 based iAd for the HTC Desire S to run on the iPad. OK, why is this ironic? Because the HTC Desire S runs Android, Apple’s biggest mobile OS competitor.
The iAd itself is well done and quite engaging, with full interactivity and animations that take advantage of iOS’s gestures, but it’s still an iAd for iOS, advertising an Android device. This just cracks me up. The iAd, which launches from a banner ad has a clean look that even feels like the minimalist Apple aesthetic. Was the ad a success? Apparently so. 2359 Media says on their website that users spent up to 500% more time on the site exploring the features of the HTC phone thanks to the rich touch-based interactions, animations, videos, and slick images, compared to other non-rich media ads.