Something that iPhone users are probably unaware of is the fact that Apple tracks data your iPhone gathers as you go through your day. That data is given to advertisers who in turn use it to send targeted ads to your phone. The data gathered is not associated with your real person, but its still used. If you don’t like the idea of being tracked you can disable it.
First go to your settings.
Then go to “General”
In “General” scroll down to “About” and open it.
Scroll all the way to the bottom and open “Advertising”
Demonstrating new technology for the automotive industry without an actual test drive can be challenging. The best advertising in the world can’t give the feeling of a hands on experience, and quite often car/tech advertising fails to translate into people at the dealership.
Almap BBDO from Brazil has managed to possibly bridge this gap with a clever little iPad application for the VW Tiguan. The application or iAd if you prefer was promoted through Auto Esporte magazine, and accurately demonstrates how the parking assist works with the car by allowing you to park the car between your fingers hands free. I have no idea how successful this ad was at converting to actual sales or even test drives, but it is a nice example of how iAds are becoming more ubiquitous and accepted on iDevices.
I think this is rather ironic. 2359 Media created an HTML 5 based iAd for the HTC Desire S to run on the iPad. OK, why is this ironic? Because the HTC Desire S runs Android, Apple’s biggest mobile OS competitor.
The iAd itself is well done and quite engaging, with full interactivity and animations that take advantage of iOS’s gestures, but it’s still an iAd for iOS, advertising an Android device. This just cracks me up. The iAd, which launches from a banner ad has a clean look that even feels like the minimalist Apple aesthetic. Was the ad a success? Apparently so. 2359 Media says on their website that users spent up to 500% more time on the site exploring the features of the HTC phone thanks to the rich touch-based interactions, animations, videos, and slick images, compared to other non-rich media ads.
Yesterday MacRumors posted an article on Jeremie Francone and Laurence Nigay new iOS application i3D. The application essentially creates a 3D experience with out the need for special glasses by using the front facing camera on your iPad or iPhone to track the position and adjusting the application perspective in real time.The free application is available at the app store if you want to try it out yourself.
While the current version of the application needs some work, the potential here is huge. This is the kind of technology that could be a game changer for those of us in the content creation business. When I saw the video demo of the software running on an iPad, I was sold. I look at this and see a whole new world of content for games, books, education, iAds, and beyond.
Imagine doing something as simple as firing up an application like Zappos on your iPad, and being able to see the product in 3D space before you decide to purchase. That concept is so simple yet it takes decision-making to a whole new level. Think about playing a game on your iPad that feels even more immersive by adding that 3D feeling to the experience. A simple game like “Labyrinth 3D” would feel completely different and much more rich overall. I can see this technology being applied to architecture, medical, and engineering fields with stunning results. I can’t wait to see where these guys end up taking this in the future, and how many other developers jump on this to improve the end result.