IBM

Friday Inspiration. Zim&Zou for IBM.

A little Friday inspiration from Zim & Zou. The magnificent posters were created for Ogilvy for a poster campaign for IBM back in 2013. Photographed by Fabrice Fouillet, the sculptures are built from cut paper and fabric. There is solid attention to detail paired with smart copy, and solid backgrounds in vibrant colors. The result is a really nice campaign that gets translated into a series of animated gif’s. Below are the posters, a few of the gif files and some detail shots. For the complete series, click here.

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

cannes posters_DEEP DIVES_color version

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IBM Destail 1

IBM Detail 2

IBM Detail 3

IBM Detail 4

IBM Detail 5

IBM Detail 6

More Than The Score.

I never saw this promo air during the US Open. It might have played locally, but since I tend to mute, pause and skip, or record then blast past ads, I probably just missed it. Produced by BUCK for IBM and Ogilvy & Mather, the animated short features loads of data visualizations done up in an entertaining way, set to the beat of Andrew W.K’s “I Love New York City”. In typical fashion BUCK nails the animation and brand styling for IBM. It’s worth watching all the way through if for no other reason than the facts they present about the US Open and New York. Oh they get extra points for going with a square format for the finished piece.

IBM and Dress Code.

Three new spots for IBM from  continue to promote the current look of the IBM brand with limited color pallets, a flat design aesthetic, and solid scripts promoting what could be a rather boring subject. These simple ads feature voice over work from actual IBM employees that explain the problem and offer up a solution based on IBM technologies. I hope that the AOR for IBM keeps this look going, because it is really working for them in all their marketing channels from print to interactive, to broadcast.

 

Ninjas vs Superbugs

I say this time and time again, just because you are making a stop motion animation, you don’t have to make it look like something from the 1950’s. Case in point, First Avenue’s animation for IBM, “Ninjas vs Superbugs”. It is a hand crafted stop motion piece using puppets. It is a solid blend of LoFi and current video techniques. It looks 21st century, and it uses old school methods to pull it off. Below is the finished piece, plus the behind the scenes video as well. Not only is it a great little animation, it teaches you something about nanotech and MRSA.