Four minutes of Paula Scher, the principal of design consultancy Pentagram, brought to you by the people at Gestalten. This is a pretty straight forward interview on her thinking about identity design, and design in general. You may or my not be familiar with her name, but I guarantee you have come in contact with her work. Scher has developed visual identities and branding systems for Microsoft, Coca-Cola, the Museum of Modern Art, and the Public Theater, and many more that you will probably recognize in this short film. You can never have to much knowledge and insight in your brain, and this little interview is guaranteed to educate, and stimulate your gray matter.
idBrooklyn is a large-scale semi crowd sourced design project with a goal of creating the graphic identity of Brooklyn through community support. The project, which launched on kickstarter wants to setup a series of community-based workshops, with a website and a mobile app that will showcase icons of Brooklyn’s culture which will hopefully create the New York’s first community branded borough. I’m loving the icons I am seeing so far, and the screenshots of the free iPad app look promising. If I were a Brooklynite I’d participate for sure.
“In recent years Brooklyn’s culture has received national and international attention due to its booming arts and maker cultures juxtaposed with its historical significance in the United States.” So why not showcase Brooklyn to the world.
The point of your business card is to create an impression with a potential client. I know that the literal point is to leave your contact information behind, but in today’s electronic world with people swapping info via phone and laptop, your card better do more than that.
Below are some examples of business cards that go the extra mile, and deliver clever lasting impressions. Somme work better than others, and a few break the one rule I can’t let go of; A business card should be able to slip into a wallet or pocket easily.