A few weeks back Adobe, the graphic design software giant launched a new microsite that honors the frontline workers fighting the Covid-19 pandemic. Along with the video below, the site contains 120 illustrations created using their software. There s a link out to the Instagram site where additional images (not all are in the original vein that Adobe started with) are being uploaded with the hashtag #honorheroes. Each of the images is a CTA to the illustrator’s Instagram account where you can get the back story on the individual that the illustrator chose to feature.
The microsite is simple but could have done one thing that would have made it better. A link to a location where you could donate to the cause. I say this because Adobe has this at the top of the page.
“Adobe is supporting the COVID-19 efforts with over $3 million in donations to organizations that provide vital assistance to our communities across the globe.”
Failing to add a url to a donation site from both the microsite and the Instagram accounts was a missed opportunity. to do more.
About a year and a half ago I posted a couple of videos on the 25th anniversary of Adobe Illustrator. Both were pretty boring videos that Adobe produced back in the day to sell the new software to graphic designers. The video below, while just as long offers a better insight to how Adobe Illustrator really changed everything in the world of graphic design. Yes it really did. There are a number of references to the old school way of getting a piece of art from the drawing board to the printed page, but unless you did it, you have no idea. Through out the video designers, illustrators and artists are interviewed on how Adobe Illustrator has impacted their careers, or changed the course of them. The Adobe Illustrator Story is a tad long, but it’s well done with high production value and solid insight into John Warnock’s vision of how to make graphic design a bit easier, and ultimately more creative for us.