Evermind is a science based approach to wellbeing for iOS and Android devices. It looks at things like stress and sleep deprivation and how they impact your mental health and physical wellbeing.
Usually when a company is promoting something like what Evermind provides they turn to typical visual strategies where you show a stressed out individual and the factors that got them to that point. Evermind took a different approach.
Teaming up with Device they created a storyline that uses abstract visuals and animation, paired with a calm voice over and some subtle sound design. The result is really, really well done, and very engaging. Both videos below held my attention and left me intrigued and wondering more about Evermind – which is exactly what they were supposed to do.
Acting as the main character in the story, the white sphere introduces us to the main causes of stress in working environments. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the “stressors” (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that some specific stress-tackling techniques can bring to increase the individuals’ wellbeing.
A few weeks back Adobe, the graphic design software giant launched a new microsite that honors the frontline workers fighting the Covid-19 pandemic. Along with the video below, the site contains 120 illustrations created using their software. There s a link out to the Instagram site where additional images (not all are in the original vein that Adobe started with) are being uploaded with the hashtag #honorheroes. Each of the images is a CTA to the illustrator’s Instagram account where you can get the back story on the individual that the illustrator chose to feature.
The microsite is simple but could have done one thing that would have made it better. A link to a location where you could donate to the cause. I say this because Adobe has this at the top of the page.
“Adobe is supporting the COVID-19 efforts with over $3 million in donations to organizations that provide vital assistance to our communities across the globe.”
Failing to add a url to a donation site from both the microsite and the Instagram accounts was a missed opportunity. to do more.
It’s Friday. We’re all working from home and starting to get Covid-19 cabin fever. The stress level is building because we aren’t supposed to leave the house. You can’t touch your face or other people. Everyone is paranoid society is going to break down and the world will end.
Well, I’m here to help you take your mind off of all of that with a tasty little animated short by PODENCO.
This has such a great look and the animation is so solid. It’s a nice blend of illustration and classic photos of Art Blakey. Take a minute out of your day, turn up the volume, and enjoy the show.
It’s Monday March 16, 2020 and the world is in shutdown mode over the Coronavirus outbreak/pandemic. The stock market is losing ground again, people are hoarding supplies like the world is ending, schools are closed, businesses are having employees telecommute rather than come in to work and a slight sense of general pandemonium has settled over my part of the midwest.
Here is a way to hopefully help you forget all about what is going on in between washing your hands, coughing into your elbow, keeping your distance and doing all the other things the WHO wants you to do to stop the spread of COVID 19.
“Not To Scale” and “Iris” have collaborated to produce a beautiful series of eye-catching short animations for the Wacom Cintiq 16. The films imaginatively illustrate the typical journey and endeavors that an Artist takes through their career to realize their creative ambitions.
There are 6 in all and I have the behind the scenes/making-of video at the end. So, do yourself a favor and take a bit of time to escape the pandemic news and watch this series of short animations. You’ll be glad you did.