Imaginary Forces

Paul Rand Retrospective for the One Club Hall of Fame

One of my favorite graphic designers, Paul Rand, is being posthumously inducted into the One Club Hall of Fame. To honor his induction, one of my favorite motion graphics/titling/animation houses Imaginary Forces, has created a nice little animated short film for the ceremony. It combines original animation with sections of a videotaped interview of Rand, that encapsulated his unique and timeless contribution to the design community. Full of wonderful quotes about graphic design and art, this 4 minute short is worth the watch. I love the fact that they kept a 4 b3 aspect ratio, which is true to the formating of most of the title sequences Rand would have created in his day.

Credits
director – Mark Gardener
producer – Cara McKenney
designers/animators – Jeremy Cox, Joey Salim, & Liz Centolella
animators – Andrew Chung, Sean Eno and Chase Massingill
editor – Corey Weisz
sound design – Derek Lee

Imaginary Forces Euro Cup 2016 Broadcast Package, and the Making of.

If you happened to catch any of the Euro Cup 2016 games last week on ESPN you probably saw the handy work of Imaginary Forces who crafted the intro sequences for the games. In all it was a┬ádiverse package of more than 200 animated elements inspired by the history and artistic heritage of the host country France. Below is the finished output, as well as the making of that shows how it was done. For the final piece, leave your volume on, for the making of, I say turn it off because the background music get pretty annoying pretty fast. The making of visually however is really fascinating, showing how they captured acrylic paint smears, and hand drawn elements blending them with live action footage, stills and 3D elements. It’s a nice way to spend a few minutes on a Friday afternoon.

“Dominoes”, No I Don’t Mean Pizza.

Power house video effects and production company Imaginary Forces have created a new spot to introduce the new Toyota fuel cell vehicle. The spot is deceptively simple, which is why I have posted the behind the scenes video first. This shows a great example of blending live action with CG effects using some very sophisticated motion control cameras. One of the things I like about the making of / behind the scenes video is the fact that they talk about the concept as much as the production. They could have just shown how the commercial was shot, but the tech is only one leg of the chair. How Imaginary Forces ties the creative, and storytelling component in is equally compelling. It’s a simple idea on the surface with many complex layers underneath.

The Art of Film & TV Title Design. Off Book & PBS.

If you produce any form of video or animation based content for TV, Film, The Internet, Mobile and Tablet based devices, you need to watch this film. “The Art of TV Title Design” by PBS Off Book, is a great short film that features some of the heavy hitters of Title Design talking about their craft.

Opening credits are quite often the first thing an audience sees when they watch a great film or TV show. While they are very memorable, more often than not they are not talked about in great detail. Even though they help set up the story, and close it out.Good Title Design is an art form, as much as any other aspect of the broadcast and film industry. The designers that create title sequences are asked to invent concepts that bring the core story out, and enhance the overall production themes, to create a visual experience that pulls the viewer into the film’s world.

In the video below some of the most inventive people working in the field of title design today, including the creators of the iconic Mad Men sequence, the hilarious Zombieland opening and the stirring end credits from Blue Valentine, discuss what goes into making a great title sequence. Featured in the short film are Peter Frankfurt and Karin Fong, Jim Helton, and Ben Conrad.