Immersive Experiences

Absolutely Engaging. “Save Every Breath, The Dunkirk VR Experience.”

If you haven’t seen the movie “Dunkirk” yet I highly recommend it. If you haven’t engaged with some of the marketing materials for it, I highly recommend that too. Especially the WebVR experience that was created to promote the film. the website is an immersive VR experience that requires two people to play. You can engage with someone you know, or join anyone from around the world. When you join, you become one of the allied soldiers at Dunkirk surrounded by the enemy. In order to survive, you have to work with the other player, just like you would have if you had been there in 1940. The site and VR components were created by Warner Brothers in conjunction with Google Zoo and the Chrome VR Teams to make this work. It’s a really great example of how Google VR and Immersive experiences can be used as a marketing and promotional vehicle. And not just for movies. I could see this being applied to so much more.

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Razorfish’s Emerging Experiences Lab.

If you want to be a cutting edge design firm that focuses on immersive digital experiences that blend with physical products you need to follow Razorfish’s lead. The Atlanta based Emerging Experiences lab is perfect example of how Razorfish is creating cutting edge design and advertising experiences that work.

“From concept to completion, the Emerging Experience Practice is a one-stop shop for clients looking to collaborate with a team of committed, enthusiastic specialists to ultimately create custom solutions that are grounded in the reality of business. The Lab is a unifying space not only for emerging technologies, but also for designers, developers, strategists, and stakeholders too.”

Digital Kitchen’s Immersive Cosmopolitan Experience.

I’m not a Las Vegas guy. I’ve been a bunch of times for both work and pleasure, and I have to say, 90 percent of it leaves me cold. It is a crowded sensory overload, which is for the most part filled with idiots in Ed Hardy shirts, who think they are much cooler than they really are.

There are things about Vegas that I like. But most of it just makes me long for the days when going to Vegas had a certain element of sophistication and swank. It’s entirely possible that I want a Vegas that never really existed, the “Old School Vegas” portrayed in movies. None the less the new VIP Lounge, Bottle Service, Over Priced, To Much Fake Money, Vegas just doesn’t do it for me. I might however have to go back so that I can check out the Cosmopolitan.

Cosmopolitan’s interior and exterior facing spaces were designed by the folks at Digital Kitchen, with an emphasis on merging art, film, and interactive experiences into a singular upscale space. From the look of these videos, the experience is pretty impressive, and would be worth a look. Maybe I could fly into Vegas, go to the Cosmopolitan, check it out and then drive straight to El Trovar lodge at the Grand Canyon.