In Camera

Bikes, Motorcycles, Cars, Boats, Race Cars, Robots and Planes.

The video below was all done in camera. While there might have been some post work done here, the important thing to think about is, the animation was all done in camera. That means the pre-planning and visualization for this spot had to be perfect before they started shooting. Why? because New York-based stop-motion artist Adam Pesapane has 3000 unique shots here. I’m sure there were a lot of reshot sections and do-overs, but still I’m sure this was planned out down to the last details. The total time to build and complete was around 4 months, and it shows. The animation is seamless, and the quality is fantastic, which just goes to show that quality takes time and can’t be rushed.

 

“Welcome to Airbnb” and the Making Of.

One of the hottest trends in ad video right now is the creation of epic miniature sets that involve a single tracking camera move. The video below for Airbnb is a prime example of this. Created by TBWA\Singapore the entire production of this sixty second spot took 5 weeks, 85 takes, and an army of people to pull off. The result is fantastic though. The crew wanted everything to look hand made, and use no CGI to complete the look. The second video is a behind the scenes look at how they pulled this off, and the thinking behind the commercial. It offers great insight into the process and how it relates to the finished piece.

“Metamorphose”, Hermès

I really hate the term “Fix it in post”. Fix it in post is always harder than you think,  and it takes an extraordinary amount of effort to get it right. The two videos below for  HERMÈS PARIS were produced by Montreal based Julien Vallée and Eve Duhamel studio with everything being shot live and in camera. While there are sections of this spot that look like a blend of CGI and live action, the second behind the scenes video will show you they are not. The result is a very impressive spot for HERMÈS. Watch the first full screen and in HD. It’s completely worth it.

Projection Mapping Done Right. “Box” from Bot & Dolly.

Over the past few years projection mapping projects have saturated the market getting bigger and bolder with each new one that arrives. Many times the content and concept is diluted by the scope and magnitude of the event that it was created for, or by the scale of the projection itself. “Box” is a new release for the “Creators Project” (if you don’t follow this YouTube channel you should). Created by Bot & Dolly this short video shows how powerful projection mapping can be. Pay close attention to the actual size of the box surfaces, and the illusions created on their surfaces.

This video was designed to serve as an artistic statement, and technical demonstration of  Bot & Dolly. The work shows culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. “Box” explores the synthesis of both real and digital spaces. It is a live performance, captured entirely in camera.