This Sunday marks the 100th running of the Indy 500 at the Indianapolis Motor Speedway, and to commemorate the event, Firestone has produced a special tire. Firestone announced this version of the Firehawk racing tire back on February 19th of this year, at the 100-day mark prior to the Indy 500.
The special edition tire has bright red sidewall markings of the brand-name and logo, as well as every driver’s name who has won the 500 using Firestone tires. In all, that number stands at 66 spanning back to Ray Harroun in the first 500 in 1911 and up to the current champion Juan Pablo Montoya in 2015. The tire’s visual design is visually refined by the inclusion of red “F-shield” logos at 90 degree offsets to the red Firestone name, and the 100th Running logo created by the Speedway to commemorate the century mark. The winners’ names are listed in chronological order from Harroun forward, along the sidewall in high-contrast white ink and stand out from the black sidewalls with great definition.
It’s this kind of thing that makes me love graphic design. Yes I know this is a splendid piece of promotional marketing, but in the end someone had to design this. A graphic designer, and an art director for sure. Probably a committee had some say in the final executed result. It doesn’t matter how we got here, its the fact that someone thought about this little detail, and executed it so well. I can’t wait to see every car lined up wearing these shoes tomorrow.
This being Memorial Day weekend, there are a few traditions that happen every year. The Indianapolis 500 is run, and people all over America bar-b-que and hang with family. This is for all the racing fans out there. If you watch the Indy 500, I know you will appreciate this video for that is currently at the Audi Channel on YouTube.
Audi has created a new video titled “A Day in the Life of an Audi Driver”. It has a really nice stylized look and combines video, animation, motion graphics, and CGI work to create a great 3 minute story that encapsulates what driving Le Mans is like.Audi’s video shows Audi Team Joest driver Allan McNish talking about the hundreds of people and hundreds of hours that go into planning for the 24 Hours at Le Mans race.
As I meantioned earlier the video currently lives at Audi’s YouTube channel but will be broadcast to the world on May 28 during Saturday’s UEFA Champions League final soccer game.
The 24 Hours of Le Mans takes place June 11-12 at Circuit de la Sarthe in France.