For some time now, print and interactive have been merging. Print is far from dead, but interactive content, especially via smartphones is making deeper inroads into our daily lives. Layar is a start up that has created a rather painless way for print publishers to develop digital content that supplements the printed page via their Layar Creator.
The video does a good job of showing off some of the possibilities of what the software does, but the last 30 seconds are the sweet spot. It shows the software in use as a page is marked up for interactive content. The software is available for a test drive on the Layar website, and if you are a publisher of printed content it might be worth your time to check it out.