Integrated Product Development

Tintin iPad app by Harper Collins

The Adventures of TinTin, which opened earlier this month is a prime example of the blending of technology, and integrated product development. The movie which is based on a series of classic comic books created by Belgian artist Georges Remi (1907–1983), who wrote under the pen name of Hergé. Those comics have been reissued in book form by HarperCollins who licensed the film rights to Steven Spielberg. Both parties being smart and savvy business types saw an opportunity to extend the experience even further, and on movie launch day HarperCollins released an interactive book, as an iPad app.

The app, costs $5.99 in iTunes, and contains features that will ‘immerse you in the world created by the filmmakers’, creating a direct tie to the film which in turn keeps the buzz alive and potentially stimulates more product sales.

The application features viewing characters and environments in 360 degrees, and one of the best features I think; the option to “scrub” through the original illustrations by Herge and compare them with the animation from the movie.

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The app was published by HarperCollins in partnership with Holopad.

In addition to the interactive book, Gameloft has produced a companion Tintin game that was released on the same day the movie hit theaters. Yet another example of holistic thinking when it comes to product development in conjunction with content. The days of developing support products after the movie hits are long gone. I expect to see even more of this in the near future, and not just for children’s movies either. Expect this kind of product development to happen across the board.