This is a pretty cool concept, I wish the video gave a little more detail about Heart bot though. Heart Bot is an experimental drawing machine created by Intel, SMS Audio and Sid Lee. The robotic drawing machine was built as a promotional piece for the Biosport headphone line and launched at The New Museum in NYC. The Heart Bot uses biometric feedback, specifically the heart rate of audience members to draw a series of lines on the wall. As audience members hold their hands on an interactive pedestal for about thirty seconds a sensor reads in data and track their heart rate. That information is sent to the robotic arms which draw the lines in real time.
Intel has always done a really solid job of promoting their brand and products. Intel is also a company that is heavily invested in digital convergence marketing tools, tying physical and digital spaces together quite well. One of their latest campaigns is “Push” an old school arcade game tied to a social media campaign, attached to a game where the grand prize is a new Ultrabook.
It’s a fairly simple concept. You connect with Facebook or Twitter and get in line. When your turn comes up, your name in 3D block letters is pulled by a robotic arm and placed on the table. Then those letters are pushed forward in the stack. If your name is the one to push it off stage, you win. The game plays out in real-time, streamed to the web.
One thing that seems to be really hot right now, and very reflective of the changing landscape with social networking sites, is the ability to archive what you have posted. There are a number of applications like Memento that do a pretty good job, but none that have really hit a home run for me as of yet.
To promote their new Core i5 processor, Intel has developed the “Museum of Me“, a website dedicated to archiving all your Facebook information in a 3 minute long video that showcases your info, posts, images, friends, locations, and other Facebook ephemera. The result is a fantastic personal exhibit set to a soft smooth soundtrack. What a great way for Intel to promote their Core i5 processors, and link to the most popular social networking site in the world.
“The Chase” was created by San Francisco agency Venables Bell & Partners and directed by Smith & Foulkes, the same guys that did “Honda’s Grrr”. It’s a visual illustration of the incredible multi-tasking power of the new Core i5 processors. Smith & Foulkes staged a 105-second chase across a wide variety of application windows on a computer desktop including iTunes, Facebook, YouTube, Microsoft Office and the Adobe Creative Suite. It’s a really nice combination of live action video, animation, and post production/motion graphic techniques.