At the end of the day, the new Frankenweenie iPad interactive book is really a big ad for Disney’s upcoming movie release. With that said, it is one of the best ad wrapped in an iBook experiences I’ve seen in a while. The content is engaging and relevant to the film. It gets the audience hyped about the film beyond anything standard broadcast and print ads could do, and it’s really fun. When was the last time you could say and advertisement was fun, or memorable, or something you would want to keep around and look at later? I could see this kind of rich storytelling experience becoming a new trend in promotional advertising. Especially since the content can be updated repeatedly through out the life cycle of the film.
Australian illustrator/designer/3D modeler Jeremy Kool is in the process of creating an interactive book titled “The Paper Fox” for tablets like the iPad.
When I first saw these images I thought “What an impressive display of paper sculpture, and origami. When I found out they are 3D models that he has created and rendered I was blown away. Both processes would have been pretty impressive, but the 3D renders knock my socks off because they are so convincing. Reproducing a tangible object in 3D software is hard enough, but to nail the lighting, texture maps, the structural look the way Kool has is a step above the rest.
I can’t wait to see the final interactive book, and I am really tempted to purchase one of the limited edition prints from “The Paper Fox Store”.