Interactive Books

I Am Zlatan, an iPad Biography.

At the end of 2011 Swedish football star Zlatan Ibrahimovic released an autobiography for the iPad in his native language. While the app looked intriguing I had no idea what was really going on until now. An English translation is out, and the application lives up to all expectations.

The book is billed as “A reading experience completely re-imagined for touchscreen“. The application allows readers to explore both vertically and horizontally across the book metaphor while allowing for deep dives into rich interactive content that moves beyond the book experience.

There are 16 primary scenes within the book, which are all tied to the timeline, and stop motion video that has been used to execute much of the animation within the app. The book is rich with content featuring 130 images and 30 videos integrated into each chapter, carefully selected to enhance the original story.

The video below gives you an idea of what this application does, but you really need to play with it in person to get the full concept. Its a great example of where digital books are headed in the future.

Bobo Explores Light, an iPad Interactive Book.

I work for a company that produces some really wonderful interactive books for the iPad. If you haven’t seen them I suggest you check out the Jingle Pup application, corresponding book, and other products. Anyway, I am always on the look out for other really well produced interactive book experiences for the iPad, and this morning I came across “Bobo Explores Light”. The interactive book hit the top ranking in the book section of the app store this week.

Designed and built by Juraj Hlavac from Game Collage, the book is rich with educational themes, and is fun to explore and play with focusing 21 light related subjects. The book is geared to 8-12 years with fun interactive animation and a light illustration style that plays well to the age group. I have to say, I found using this interactive book just as fun as any 10 year old would. It engages readers in a very hands on (or fingers on since this is the iPad) experience encouraging experimentation for fun while learning to.

At $6.99 this is a steal. There is so much content and extended fun to be had with the book, your kids will be entertained for hours; or in my case the kid inside me was.

iPad Interactive Books Let You Choose Your Own Adventure.

Remember those choose your own adventure books? You know the kind where if you wanted to follow the right path you’d turn to page 210, and if you wanted to go through door on your left you’d turn to page 163, and so on. They were primitive yet effective interactive narratives that worked really well. The content was for the most part engaging, and there were multiple possible outcomes. Well guess what, they are back and they have been updated for the twenty-first century.

Tool of North America and Domani Studios teamed up to bring 4 interactive stories to the iPad. By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these stories. Shot by 5 different directors, these interactive, live-action, short stories evolve storytelling in ways that haven’t been done before on the iPad.

Click Image to Play the Video on Vimeo.

So what does this mean for things like branded content and interactive advertising? Well it means everything. The game changed, because now, you can create sticky engaging advertising, that plays out not like an ad, but like passive content. Content that engages and hooks your targeted audience for an extended period of time.

It also changes the way these kinds of stories and books can be developed, but I got all worked up about the clever advertising potential here and went off on a tangent. Anyway, if you have an iPad, you can download the books for free here.