Interactive Content

Teenage Mutant Motion Posters.

With the cost of large LCD TV’s steadily falling, it’s surprising that you don’t see more movie theaters taking advantage by using the displays for movie posters. The advantages are exponential. Content can be easily updated, tailored to a specific targeted demographic, run promotional information, present show times, or in the case of  Teenage Mutant Ninja Turtles, create animated movie posters.

Unlike their printed counterpart, the “Motion Poster” makes for a pretty cool experience blending live action footage with animation and the overall marketing message. For the Teenage Mutant Ninja Turtles film the Motion Poster is being used to introduce each of the main characters combined with a coming soon message. Each unit features sound and vertical video edited for the format and finishes out with a portrait of one of the turtle stars at the end.

The potential for this is huge. Beyond simple video displays, if the monitor was connected to the internet, and had touch screen capabilities, movie marketers would be able to develop dynamic content that would engage passersby on a whole new level. What if the Motion Poster featured game like interaction, or additional content beyond a simple trailer and still frame? What if the poster could interact with your smartphone via NFC, or QR code? What if  the poster connected to a microsite that engaged the viewer and offered promotional items for the movie that could be redeemed at that theater?  I have a feeling that this is just the beginning. That somewhere someone is already working on solutions to the questions I just asked.

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HTML 5 in an Easy To Understand Info Graphic.

If you do any kind of interactive design work you are probably familiar with the big hoo-ha going on with HTML 5 and Apple’s continued denial of Flash on it’s iOS platform. I am a guy that works in Flash on a fairly regular basis, and uses pretty much every Adobe application daily. Well not every application, but the core ones (Illustrator, Photoshop, Flash, After Effects, and Premier). I have mixed feelings about Apple’s stance. I don’t like anyone telling me what tools to use, and how to author interactive content. My real beef has to do with Apple pulling the plug on the Flash compiler for the iPhone but that is another story entirely.

Now with all that said, I know HTML 5 is coming, and I know it is going to impact the way people develop interactive content. There is no getting around it. So if you are a bit curious about what HTML 5 is, and why it is a big deal, here is a great info graphic that breaks it down for you. Image courtesy of littlepixer