Interactive Design

Adidas Interactive Store Front at the Nürnberg NEO Store.

I’ve seen a number of interactive shopping windows in the last few years, but this one from Adidas is a step in the right direction. The window has a fully integrated shopping path via your phone. The window doesn’t require a dedicated smartphone app, so it is platform agnostic allowing it to reach the greatest number of users. In addition to the shopping experience, the window is completely interactive letting customers browse clothing racks, examine individual garments,  interact with the virtual model by posing her and having her try on clothes.

The adidas Window Shopping experience was developed by adidas and TBWA Helsinki. if you happen to be in Nürnberg, swing by the NEO store at Breite Gasse 46 to see it and play with it live.


Digital Kitchen’s Immersive Cosmopolitan Experience.

I’m not a Las Vegas guy. I’ve been a bunch of times for both work and pleasure, and I have to say, 90 percent of it leaves me cold. It is a crowded sensory overload, which is for the most part filled with idiots in Ed Hardy shirts, who think they are much cooler than they really are.

There are things about Vegas that I like. But most of it just makes me long for the days when going to Vegas had a certain element of sophistication and swank. It’s entirely possible that I want a Vegas that never really existed, the “Old School Vegas” portrayed in movies. None the less the new VIP Lounge, Bottle Service, Over Priced, To Much Fake Money, Vegas just doesn’t do it for me. I might however have to go back so that I can check out the Cosmopolitan.

Cosmopolitan’s interior and exterior facing spaces were designed by the folks at Digital Kitchen, with an emphasis on merging art, film, and interactive experiences into a singular upscale space. From the look of these videos, the experience is pretty impressive, and would be worth a look. Maybe I could fly into Vegas, go to the Cosmopolitan, check it out and then drive straight to El Trovar lodge at the Grand Canyon.