When BMW announced the i Series cars a couple of years back I was all ears. As a former BMW owner, I can attest to the quality and design of their automobiles, so the i3 had me intrigued. Just last week I was on the phone to the local dealer asking if they would have a preview model anytime soon, since the car will be available in California early next year. Sadly they said no.
To support the launch of the i3 BMW has developed a very cool interactive campaign in the form of a fully immersive interactive film available for iOS and Android.
“Become Electric,” is an interactive experience shot in fully immersive 360 degrees that leads you through a unique story that reveals the car over time. As you head through the streets of a foreign city in a race against time the participant picks up a mysterious stranger and engages in a thrilling mission. The goal is to outrun the sinister “Shadows” that are pursuing you and deliver “The Key” as you help the world “Become Electric.” The game is true immersive entertainment, while advertising and promoting the new i3. The promotion for the car and it’s features are cleverly disguised in an immersive game.
Since BMW is launching the “i” series as a sub-brand I bet we see more of this kind of work from them in the future for the i3, and the i8 as well.
There is a brave new world of art meets programming that has been emerging out of the shadows for a few years now. Artists are using open source programming languages like Processing and Arduino to take complex ideas and render them into real works of interactive art.
The video below from DEEPSPEED media is an interactive film that documents and interviews a number of these emerging artist. James George and Jonathan Minard have launched a Kickstarter about 6 months ago to complete this interactive film and I hope they meet their goal. With 39 days left they have attained about a third of the money they need.
The trailer for”Clouds” has a great look, and listening to the artists that are interviewed are truly inspiring. Take five minutes on this Friday morning and give it a look.