When BMW announced the i Series cars a couple of years back I was all ears. As a former BMW owner, I can attest to the quality and design of their automobiles, so the i3 had me intrigued. Just last week I was on the phone to the local dealer asking if they would have a preview model anytime soon, since the car will be available in California early next year. Sadly they said no.
To support the launch of the i3 BMW has developed a very cool interactive campaign in the form of a fully immersive interactive film available for iOS and Android.
“Become Electric,” is an interactive experience shot in fully immersive 360 degrees that leads you through a unique story that reveals the car over time. As you head through the streets of a foreign city in a race against time the participant picks up a mysterious stranger and engages in a thrilling mission. The goal is to outrun the sinister “Shadows” that are pursuing you and deliver “The Key” as you help the world “Become Electric.” The game is true immersive entertainment, while advertising and promoting the new i3. The promotion for the car and it’s features are cleverly disguised in an immersive game.
Since BMW is launching the “i” series as a sub-brand I bet we see more of this kind of work from them in the future for the i3, and the i8 as well.
The benefits of “play” as a therapeutic healing agent are proven, and what better way to engage children than with a fun interactive game. “Woodland Wiggle” is an interactive game at the Royal London Children’s Hospital that features a giant screen that lets child patients engage with on an immersive level. The entire room is filled with soft toys that are integrated into the game itself allowing children to play and interact with both digital and physical components.
The game is designed to look and feel like a children’s book that allows the kids to play music, paint, draw, and engage with their body movements. Working with physicians the designers built the game to encourage movements that would have the highest therapeutic effect on the patients. What a great example of technology being used in such a helpful and healing way.
Artist Chris O’Shea
Producer Beccy McCray
Executive Producer Luke Ritchie
Development Producer Claire Spencer Cook
Production Assistant Carmen de Wit
Illustrator and Animator Felix Massie
Composer and Sound Designer Brains and Hunch
Documentation Editor Dave Slade
Production Company Nexus Interactive Arts