This is a great use of interactive technology, and user engagement. VW has launched a new site to promote the new Golf R that allows visitors to create their own movie featuring the new car. The premise is pretty simple. You make car noises, and the site builds a video based on them from a series of prerecorded clips.
Working with Michael Winslow the man of 10,000 sound effects, the trailer is pretty compelling. The YouTube video directs you to the site where you can create your own experience and then share it through all of the standard social media channels and at http://rrr.vw.com as well. It’s a pretty fun concept, and watching the peoples expressions as they make the car sounds is a riot.
How do you take a song that is almost 50 years old and breath new life into it? You create a compelling interactive experience that creates an entirely new way to experience it. Bob Dylan’s “Like a Rolling Stone” is just that. The interactive video can be found here, and if you install the dedicated app, you can get the full experience.
Produced by New York based VFX studio The Artery in conjunction with Israeli director Vania Heymann, the interactive video comprises the look of 16 interactive TV channels. It’s absolutely brilliant, and about a million times better than Dylan’s latest album release. This is actually quite addictive once you get into it.
This is a pretty interesting idea from Esquire magazine. It’s not perfect but it does show a good attempt at interactive video on the iPad. Since this is version one, of this app it’ll be interesting to see how it pans out as Esquire develops more content, and as the data base of questions grows.
Developed in conjunction with Volio, the “Talk to Esquire” app uses voice recognition to deliver what feels like realtime video, but is probably pre-recorded. The software analyzes your questions and then delivers the most appropriate response. The demo video is pretty dry with Esquires editor in chief showing off the app, but it’s worth watching because the potential of where this could go is pretty huge.
About 9 months ago, Nike started an interactive campaign at Selfridges in London introducing a new line of products. Nike’s “House of Innovation” included a whole host of interactive installations that push the boundaries of shopping and merchandising products.
The first video is of a recent window display that repurposes some of the content from the in-store displays. The others show the original interactive spaces and integrated content. It’s pretty cool stuff that was developed by Amsterdam agency …,staat.
One of my favorite things about this is it’s not all digital, but a combination of physical and digital elements that blend together so well. Other content was produced by ATYP Limited, NikeUK, and Fiction Department.