Interactive Video

“Not the Same” Approach to Music Videos.

Since MTV and VH1 really don’t show music videos anymore, it’s nice to see bands breaking out of the music video mold and doing something new.

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Recently  OKFocus was asked to build an interactive music video site for “Not the Same”, by the band Tanlines. The site looks sort of like the Photoshop interface, with layers and a toolbar pallets that let move and resize band members plus choose from a selection of backgrounds that include still images, webcam feeds, and low res video animations. There is even a hook to Social image giant Instagram that allows you to load images tagged #notthesame. It’s a pretty fun site, and definitely a very cool way to do a music video.

“Crack the Case”. Heineken and James Bond’s “Skyfall”.

With the launch of the new James Bond movie “Skyfall” right around the corner, Heineken has launched an interactive social media campaign on Facebook. The social ad features a very high production commercial staring Daniel Craig, and involves an elaborate train ride through a snow filled European countryside.

The commercial is directly tied to an interactive game on Facebook that encourages participants to search for clues involving a mysterious briefcase, a bond girl, and nasty villeins. In typical fashion, the Facebook ad will ask to access your profile information, and probably flood your wall and timeline with all sorts of plugs for the beer and the movie.

Developed by Wieden & Kennedy Amsterdam, and shot at Shepperton Studios in the UK, the campaign includes references hardcore Bond fans will love including replica Bond film props used through the 60 second spot. The interactive component of the campaign, includes things like the Spectre ring from “Dr. No,” the Zorin industries and Spectre logos and the Faberge Egg used in “Octopussy” and many more items.

Oh, and in case you are wondering. The song featured in the spot is “Man Like That” by New Zealand singer-songwriter Gin Wigmore. You can get the song right here on Amazon.

The Hugo Boss Interactive YouTube Video Experience

To promote their new fragrance, Hugo Boss has launched a new series of videos on YouTube called “HUGO Just Different”. This specific interactive experience is basically one film, with three variations. The film, entitled “KINO”, plays on the idea of seeing things differently, and lets users control the it via simple head movements which are picked up via their webcam.

Using the sites realtime head-tracking technology, each movement seamlessly integrates rich new layers of color or motion into the film. You can shift between the movie, story or theatrical versions of the black and white film at will.

It’s an interesting concept, and while it might not be the most direct way to promote a new product, it certainly is memorable which is a plus for the Hugo Boss brand.