Financial company Intuit posted a very interesting infographic on their site recently. It shows the top 20 cities for entrepreneurial startups around the world. My city, Kansas City Missouri is not on the list. Neither are any other Midwest cities except for Chicago. 6 US cities did make the cut though. All the usual suspects including Silicon Valley. In the infographic below, there is one really interesting stat. Cities with large thriving arts and music scenes are better locations for startups. This gives me hope for KCMO since we have a very active arts community, and the music scene seems to be reviving. Now if we could just get the education system to value art and music as much as sports we might leap ahead of places like Bangalore India, or Santiago Chile.
One of the reasons I stopped using Pinterist awhile back was it felt like the social network was becoming a giant ad engine. By that I mean it felt like most of the content that was being served to me, was being pushed based on marketing algorithms and not my real interests. I have a shotgun approach to things I like, and it simply felt like companies were pushing there products on me, rather than me finding things in a more organic fashion.
It turns out my feelings were probably premature, but correct. Pinterest is one of the hottest ways for companies to market their products and services right now.They have a massive user base that is groing daily, and you surfing habits are tracked, recorded, and used to deliver tailored content to your eyeballs. For marketers Pinterest offers a lot of advantages, especially if you’ve got a strong visual product.
If you look at the infographic from Intuit below, you’ll see that Pinterest isn’t worth every companies investment though. It offers a solid insight into the way social media attracts, keeps, and sometimes loses an audience.