I was going to get this posted yesterday, but WordPress was having technical difficulties and I couldn’t access my blog until this morning. So this is yesterday’s Instagram Project post, a day late, but not a dollar short.
I shot this from my car and assembled the images using Panolab for the iPhone yesterday afternoon. I like the David Hockney style assemblage that Panolab creates when you don’t use it in a traditional way.
The Tate Museum in London is showing a new exhibit on Eadweard Muybridge from September 8th through January 16th 2011. In honor of the photographer that basically launched the film industry, The Tate Museum has launched a pretty cool iPhone app appropriately called the “The Muybridgizer“. The app is free on the iTunes store and is very easy to use. The photo sequences you shoot can be shared to Flickr, or emailed. The Muybridgizer allows you to record an image sequence with your iPhone camera in the style of Eadweard Muybridge’s motion capture experiments. After you have shot your sequence you can browse both as a static grid and also as frame by frame animation; speeding up, slowing down and reversing the direction of motion with swipes of your finger across the screen. It’s pretty cool, and it’s free.
This is the kind of thing that gets me all excited. I love it when designers and agencies come up with a great way to combine content and technology that truly extends the user’s experience. Designed for Belgian insurance company AXA by Duval Guillaume, the application is quite simple. You place your iPhone on the designated spot with the AXA app running and it comes to life with video content. At the end of the video there is a simple call to action. This kind of content has so many possibilities (I’m thinking about the company that I work for here). The really nice part about this is that the iPhone content could be updated daily if AXA chose to do so, extending the experience even further.