Jan Tschichold

Design Friday, Jost Holuchi

This Friday I wanted to focus on the work of brilliant Swiss Typographer Jost Holuchi. Well known, both as a typographer and as a writer. Holuchi has come to represent what is called the “Third Way” in Swiss typography: neither purely “Constructive” – in the grid structural manner popularised by designers like Joseph Müller-Brockmann – nor symmetric and traditional, like the late work of Jan Tschichold, his work engaged both and added an organic quality that tended to soften what is sometimes considered harsh and sterile with Swiss typographic design.

Hochuli’s training was eccentric. Many of Switzerland’s most brilliant designers began their working life in the printing industry. Hochuli did the opposite, studying graphic design at the Kunstgewerbeschule St. Gallen. Holuchi completed his education in 1958–9 in Adrian Frutiger’s class at the Ecole Estienne. After graduating Holuchi then qualified as a designer before training as a compositor with the printer Zollikofer and at the Kunstgewerbeschule Zürich.

American Club cigarettes, 1961, Jost Hochuli

Since the mid 1960’s Holuchi has practised as a freelance graphic designer, eventually specializing in book design. In 1979 he co-founded the co-operatively run publishing company VGS Verlagsgemeinschaft St. Gallen, for which much of his book design work has been done.

Holuchi has taught at the design universities in Zurich and then St. Gallen since 1967. As writer and editor, Holuchi’s books include Das Detail in der Typografie (1987, revised edition 2005; an English-language edition, Bücher machen (1989), Buchgestaltung in der Schweiz (1993), Designing books: practice and theory (1996), _Jost Hochuli: Drucksachen, vor allem Bücher_ (2002).

Holuchi has edited and designed the annually published ‘Typotron’ series of booklets (1983–98) and the Edition ‘Ostschweiz’ (from 2000 to present).

The images from “Typotron 15. Typografisches Allerlei”, below represent a fine example of his design style and Asthetic.

Additional examples of Jost Hochuli’s work.

Design Friday. iPhone Applications For Your Creative Side.

It’s Design Friday, and today I am going to post about a couple of design and photo apps for the iPhone that I have been playing with for the last couple of weeks.

First up is Phototropadelic. This is a photo-filter application that takes any photo and gives it a posterized cartoon look. the application has detail and color settings that ranges from minimal to highly detailed, and it allows you to embellish your photo with stars and a fan of stripes.

From my experience, you really have to play with the photo you select to get the result you want, moving the detail settings from 3 to 5 and back again, while adjusting the color depth from 11 to 22 colors. Each time you run the image it saves a copy to your photo library, which can be a pain in the but if you are tweaking the photo allot. It’s easy to end up with 10 versions of the photo and have only one worth keeping. Another issue I have with this application is, you can’t email the photo, or upload to Twitter and Facebook from within the application. These aren’t deal breakers, but the developers should really look into adding this.

On the plus side, the application will allow you to download a scalable PDF file, and the cost is $1.99.

Next up is Addlib. AddLib will translate your iPhone photos into works of modernist Swiss Design. If you want your photographs to look like they were designed by Swiss design geniuses like Jan Tschichold and Josef Müller-Brockmann, this is the application for you.

The application appears to run an algorithm that chooses from a set of grid systems, fractal theory, the Golden Ratio, and a facial recognition software to create a new stylized image, that upholds all the rules of good visual design.

My biggest issue with this application is that there is currently no customization available. The compositions are drawn from a set of templates, which are only available as random selections, and the color palette is quite arbitrary. In addition you can’t edit the random text that appears on some of the images.

Now with that said, the majority of photos I ran through addLib turned out pretty well. The design styles are pretty good and the color pallets work well with the images. The application can be quite addictive. I keep finding myself spending an hour or so processing images multiple times because the results are pretty fun.

One quick note about Addlib. You can email, and post your images to Twitter from within the application, but you can’t take the images saved to your iPhone library and upload them to Facebook. The result is just a black image. This happens even if you email the photo to yourself and save it to your library. This is something they really need to fix.

The app only costs $2.00 and, compared to any number of other iPhone image manipulators out there, I’d say it’s worth the price.

Both these apps are fun, and worth the couple of bucks you’ll spend on them. Oh and to all my designer friends out there, neither of these applications will replace your inherent skills as a visual design genius. Sample Photos from both applications are below.

Phototropadelic Pig

Phototropadelic Mini

Phototropadelic Cosmo

Original photo before being Adlib processed

Adlib 1

Adlib 2

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