Jean-Pierre Roges

Drink All Your Photoshop Vegetables.

BEING \ TBWA has created a new poster campaign for Pierre Martinet featuring a series of wonderfully photographed and masterfully Photoshopped images of vegetables as vegetable cocktails. Art directed by Jean-Pierre Roges, each poster features a colorful goblet made from of the vegetable each smoothie is made of. The bright powerful images draw the viewer in, and the lack of copy allows the image to sell you on the natural goodness of the product. Hat tip to the photographer, food stylist, and Photoshop wizard that worked on these.