Jenny Craig

Who Says Weight Loss Ads All Have To Feel The Same.

These two spots or Jenny Craig were produced by Buck and feature a really nice blend of stop motion, 3D animation, and flat design work. The spots are fun, light and informative with an eye catching pop that really works for the weight loss giant. The two 30 second spots explore the ideology and meal options that are the center of the Jenny Craig experience. This is such a fresh approach to the advertising that is typically associated with weight loss companies. Gone are the celebrity endorsements, and heavy handed price positioning. Here┬áthe pricing and hard sell have been softened to create a more inviting approach to the product being offered. It’s got a great look and feel to it, I hope it’s something Jenny Craig sticks with for a while.

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Jon Gorman
Producer: Kevin Hall
Design: Nicolo Bianchino, Jon Gorman, Freddy Arenas
CG Supervisor: Ryan O’Phelan
3D Lead: Brice Linane
Previs: Brice Linane, Ryan O’Phelan
Modeling: Arvid Volz, Brice Linane, Danish Jamil, Martina Stiftinger, Alvaro Ferrer
3D Animation: Pete Hamilton, John Karian, Anton Tokar, Kyle Anderson
2D Animation: Jon Gorman, Nicolo Bianchino, Eric Ko
Lighting/Shading: Michael Lampe, Brice Linane
Composite: Herculano Fernandes, Fred Kim, Jon Gorman
Software: Maya, Nuke, After Effects
Director of Photography: Davon Slininger, Seth Ricart
Line Producer: Chris Costello
Key Grip: Adam MacBeth
Gaffer: Kiva Knight
Best Boy Grip: Matt Schuman, Brian MacLean
Wardrobe: Paloma Perez
Makeup: William Murphy
Hair: Gregory Alan Leinberger
Food Stylist: Janine Kalesis