This video came to me this morning via Google reader, and since I work for a rather large greeting card company, I had to post something about it.
Swedish Post have come up with a great idea to promote the sending of traditional greeting cards, by replicating designs created by Jenny Nystrom as a live action video feed to the web.
Christmas Cards on Wheels (xmasonwheels.com), is the work of Åkestam Holst which allows visitors to the site to control a camera mounted on wheels. Visitors can guide the camera around a track and then take pictures of the Christmas scene which is sent as real Christmas cards to friends and family. Visitors can also choose to be the engineer of the Christmas Train and decide what should happen in the live surroundings.
As a designer that works in an internal studio that is bridging the gap between physical greeting card products and an ever expanding digital and online experience I think this is a great idea. It creates a real connection between the online experience and a physical product that helps promote the Swedish Post.