To expand awareness about it’s new line of jewelry, Murat Paris has introduced an iPhone application that allows potential buyers to scan an entire collection of bracelets and rings with the swipe of a finger.
Created by Agency .V. the application is designed to have your iPhone placed over the arm of the model. When the application loads, you simply swipe to change out the piece on her wrist or finger. In addition to viewing the catalog of products, the application also features a retail finder designed to help drive traffic to physical stores. The store locator feels like a key component to the application itself, especially when you are looking at a luxury brand item that for most people requires hands on inspection before purchasing.